Printing Impressions

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President

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at ryansauers.com.
 

Nine Ways to Become the Worst Salesperson Possible

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Well, I am quite unorthodox in my approach as to how I turn around printing salespersons and print companies so that they can grow. I thought you might as well know that now before we talk.

Wait! Who said we were going to talk about growth? Bingo, you are correct sir—as today we will focus on nine surefire ways to fail as a salesperson. Here goes...

  1. Be sure to tell everyone possible that today’s buyers only care about price.
  2. Comment frequently on how hard it is to get past the gatekeeper or to get calls returned.
  3. Consistently point out that people don’t value relationships like they used to and are not as loyal.
  4. Focus on making up as many excuses as possible of why you do not have time to prospect.
  5. Be sure to reiterate that your company’s price is always higher than the competition.
  6. Go into each month, week and day without a plan and be sure to tell people how busy you are.
  7. Spend time doing things that you do not need to be doing and little time on sales activities.
  8. Complain a lot. Really give it to people. What your company doesn’t have...can’t produce, etc.
  9. Convince anyone who will listen that buyers simply do not want to meet with you.

OK, so there you have it. I really want you to memorize this list. Put it on your phone, your car dashboard, your bathroom mirror and your refrigerator. Man, if you will just follow these nine things I can assure you that you will be quite ineffective in sales. 

Is this you? Is this your company? If so, we may need to talk. But, only if your goal is NOT to be the worst salesperson possible. The choice is yours. Those who want it bad enough find a way whereas the salespeople who do not will find an excuse. Which are you? I am here for those who want to do things in a new way, fresh way and new and creative approach. Let’s talk...

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