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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

New Font, Ryman Eco, Uses 33 Percent Less Ink

 
A new font has emerged inspired by a 14-year-old kid. His story got some "ink" and captured the attention of British agency, Grey London who went to work with Monotype, a world-class font company, to create the first truly eco-friendly font.

The font promises to save the amount of ink that is needed to print a page which in turn saves the plastic ink typically is packaged. This also means there is less waste to dispose of which is safer for the planet and of course, less ink means less expense.

The font is called Ryman Eco, and it’s free when downloaded here.

You’ll notice its particular use of lines and space create the savings. For regular correspondence that uses 12-point type the lines are hardly discernible to the eye. Blown up to 96 point will reveal its eco design, but then how many of us enlarge our type font to that size?

The font is available for Windows and Macs. We tested the font on our Macs at MarketCues.com and found it printed perfectly for our business correspondence. Let us know what you experience.
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Tom Wants To Hear Your Branding Issues:
Tom Marin, president of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?

Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

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