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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

 

The Best Design Doesn't Live in a Cloister (Includes Video)

 
The best design doesn’t live in a cloister (although at PaperSpecs.com we think those are very nice places to be on hectic days); it reflects the culture of its time. And that’s what I love about this invitation for an annual gala known for being a fashion-forward event. Drawing inspiration from the fashion forecast, the designers incorporated trending colors and styles.

And wow, what a palette! Shocking hot pink and gold—good choices for an evening dubbed “Luminocity,” and also right in line with the bright and glittery colors bucking those subdued, less optimistic hues of last season.

Laser cuts on clothes, shoes and purses were big in fashion this year, too. That makes its print appearance, in the first of two invitations, via a laser-cut doily pattern on a gold box (16-pt. Splendorlux). The second instance comes by way of gold foil stamping atop Plasma Pink Astrobrights Cover.

Any pulled-together outfit would not be complete without accessories. Gold envelopes, gold type and glossy UV coating round out this polished example of a glowing design.


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