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Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at

Keep it Simple—and KISS!

You have heard the acronym KISS (Keep it Simple, Stupid), right? This is pretty self-explanatory and has been for many years.

What has changed? Today’s world is one in which we are all bombarded with information from multiple mediums. And, all at the same time. It is a world that moves rapidly and where we all say things like we are drowning, slammed, buried—okay, you get the idea. This means our attention span is shorter than ever (much like that of a goldfish).

So what do we do? We must keep all of our communications simple. Very simple.

In everything we write, say, tweet, post and share, we must ask ourselves if it is simple. So with the idea of keeping it simple in mind, this post will try to do the same. Here are five things you should do to ensure you are using simple yet effective communications.

  1. Is your message clear? Does it connect with the audience it is intended for? If not rethink it. You may want to listen to this podcast for more information on the Five Cs of effective communications.
  2. Less is more. In today’s world, the less we say (no-attention-span world) means each word we say or write must be more valuable. Are yours?
  3. Are you asking the right questions? Remember ask open ended not close ended questions.
  4. Are you communicating through the correct medium? Should you be using LinkedIn, a hard mailed letter, e-mail, phone, text, etc.? Which is best? Think about this for the best results.
  5. Follow the 24 hour rule: Before you respond to a confrontational topic in person, e-mail or online, give yourself 24 hours to think through what you want to say or write. I seldom see anyone who does not benefit from this plan. More than likely, in 24 hours you will come back with a well thought out response that makes sense and is easy to understand.

Have a great week… and why you are at it, KISS!

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