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Ultimate Insights

By InfoTrends

About InfoTrends

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. Based in Weymouth, MA, it has a global network of offices throughout the United States, Europe, and Asia, providing clients with an international view of industry trends and developments.

InfoTrends also offers the “Ultimate Guide Online”—a resource for print service providers to help make informed software and hardware investments. These solutions guides cover Web-to-print, cross-media marketing, enterprise document composition, and variable data publishing software solutions, as well as cut-sheet and roll-fed digital print hardware. These interactive guides enable firms to quickly research, compare and evaluate currently available offerings across hundreds of key attributes.

Is Your Print Business Web-Enabled?

By 2014, InfoTrends predicts that $31 billion of the anticipated $107 billion in commercial printing revenues will be submitted through a Web-to-print (W2P) system. Indeed, the Internet continues to rewrite how printing firms procure and produce work, including the abilities to submit, approve, track and ultimately fulfill print jobs. Web-to-print applications are becoming a common way to Web-enable a print business.

Print Volume Via W2P to Double
InfoTrends estimates that the share of U.S. commercial print volume submitted via a Web-to-print solution will double from 15 percent in 2009 to 30 percent in 2014. The data from 2000 indicated that only 3 percent of print volume was Web-enabled, showcasing that Web enablement has increased five-fold over the course of the past decade.

Volume of Print Submitted Via the Web Will Double by 2014
W2P chart

The printing industry has clearly embraced the Internet to improve efficiency via streamlining the job submission and production workflow processes. InfoTrends research indicates that over half of U.S. print service providers have invested in a Web-to-print solution. In the last decade, the industry has witnessed the rise of print firms—such as Vistaprint, Mimeo, 123print, and many others—that offer print services solely based on online submission methods.

W2P Growth Drivers

InfoTrends expects the growth in implementation of Web-to-print in the printing industry to continue. Pivotal drivers fueling investment include:
  • Web-enabled, just-in-time manufacturing is becoming a necessity.
  • Marketers are looking for just-in-time ordering solutions that maintain brand consistency, identity and messaging, while reducing obsolescence waste and improving time-to-market.
  • Print buyers are looking for tools to more effectively manage the supply chain and print only what is needed.

Looking to Invest in Web-to-Print?

Through, InfoTrends offers its “Ultimate Guide Online”—a powerful tool that enables printers to investigate and compare details of Web-to-print, variable data and multi-channel communications software solutions in the market. We offer two levels of access to fit printers’ needs. You can sign up for a free account to access a high level of information on each software and hardware product category covered.

When making important software investment decisions, premium access can be used to obtain a much deeper level of information on these products. Priced at $59.95, premium access includes 30 days of access to information such as pricing, training and granular functionality, as well as value-added analysis from InfoTrends analysts.

The guides were developed to offer printers an easy-to-use reference tool to help in the decision-making process that will have an impact on their businesses for years to come.

Check out the guides and let us know you what you think. Send your feedback to


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