In a previous blog, Fire Enterprises, Inc. (FEI) marketing maven Marka explained to the FEI tribe why customer brand perceptions matter, and how to change them. This week, Numo takes the lead by explaining why inorganic growth strategies are essential to FEI’s continued success. Remember, fire = print.
One lovely summer afternoon the FEI tribe met for a finance meeting. Toward the meeting’s end, accounting tribe leader Numo stood before the tribe to give a presentation.
“Let me start off with a quick fire history lesson,” Numo said. “Over the past 30-odd years, what’s been required for sustained growth in our industry has changed repeatedly. The progression has gone something like this.”
He scribbled on the whiteboard:
“Today FEI needs to nail all three of these items to even have a shot at growing in the traditional, organic way,” Numo explained. “Just one problem: fire is no longer a growth industry. In other words, executing in all the areas above to squeeze out market share growth will likely get us about back to baseline.”
“Whoopee!” Zoot said sarcastically.
“I think I speak for the whole tribe when I say surviving is not enough for FEI,” Org said. “We want significant, sustainable growth!”
“We can do it,” Numo said. “We just have to think and plan differently. Today’s real growth opportunities lie in a different realm: acquisitions, different niche markets, and new capabilities. Although the term is a bit awkward, let’s call this ‘inorganic’ growth.”
Org stroked his hairy chin thoughtfully. “I appreciate you ‘thinking outside the rock,’ Numo. But what evidence do you have that so-called ‘inorganic strategies’ actually work?”
Numo winked at his boss. “Glad you asked!”
Next week: Numo presents an inorganic growth strategy.
Today’s FIRE! Point
Inorganic growth—through acquisitions, mergers, diversification, and more—can help your printing company continue to thrive in a declining market.
FIRE! In Action: HBP Makes Strategic Acquisitions, Grows
Nearly three years ago HBP, a printing, graphics, and communications business based in Hagerstown, MD, acquired Balmar, a printer with two locations. Last year, HBP expanded again by purchasing assets of Whitmore Print and Imaging, another local printing business. The results of these acquisitions? Top and bottom line growth, significant employee size growth (200 employees today, up from 130 pre-acquisition), product line diversity, and geographic expansion...all accomplished during an uncertain business environment.