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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.


If Content is King, Distribution is King Kong

kingThere is a natural interaction between social media strategy and content strategy. When they are worked together in a cohesive push-pull strategy, brand messaging can score off the charts. That’s assuming, of course, the messaging lines up perfectly with what your key audience(s) are searching for. This is so important, I believe, that one without the other is the proverbial billboard in the desert.

So the question is, which comes first? In my experience, the answer is content strategy should come first. Why? Simply because your key stakeholders—those who purchase your goods and services and influence their sale—should be the primary target of your brand messaging.

Successful brand marketers will become the best judges of content over time, because the more they publish their messages and test them, the better they will become at crafting them. But at the end of the day, your content is actually your customers’ content, and that makes them the object of your distribution doesn’t it? And that makes them the King Kong they will rightfully become over time.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit How can he help solve your branding issues?

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