Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
Digital marketing has changed just about every business and consumer market. It has brought buyers and consumers incredible power by giving them the ability to purchase products and services, on their demand.
This places two heavy responsibilities on brand owners everywhere:
If your company cannot deliver both of these factors equally well it will not do well in today’s competitive marketplace. New technologies today allow buyers and consumers to find information, see products and services in action, and chat with company representatives about very specific product and/or industry questions. These factors have all contributed to this new on-demand market.
These company services are no longer reserved for the Fortune 500 as more and more companies adapt to these changes to outperform their competition. Big companies are now being outflanked by much smaller ones who know how to harness these new strategic implementation tools better than they do. For these reasons, it is a very good idea to adapt to these market changes when planning your strategic offerings. They can lead to strong market positioning and growth.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.