Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.
You all know that I love to tell tales about my retail and other experiences, right? This one’s a doozy...
Because I am the best wife ever, I got my husband a snowboarding trip for Christmas this year. In preparing for the trip he discovered that he needed new snowboarding boots. We happen to live in an abundant retail paradise with no fewer than three sporting goods stores within two miles of each other, so we figured we were golden—we’d load up the girls, go buy some boots, and head out to a late dinner. I won’t name names here; (rhymes with Click’s and Mort’s Authoriny) were a disaster. I am not going to recap all the horrors that ensued, I am simply going to encapsulate ways that, if you have the will, you can really scare off customers, alienate potential new customers, and guarantee that your bricks and mortar presence come into immediate danger of extinction. These are in no particular order.
And next week we will pick up where I am leaving off with REI, and how to score a five-star rating while charging twice as much.
I know that you do not consider yourselves retail operations, but there are clearly parallels for walk in business, press OK’s, your phone presence, and your Website and social media efforts. Perhaps you want to do a quick assessment and make sure you are scoring above one star with your clients and prospects? Feel free to share thoughts and findings!