Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.
As I promised, I am going to spend the next few weeks ruminating on parallels between parenting and sales.
Today, it’s all about advice and opinions.
When you’re a new mom, (and, as it turns out, even when it’s not your first rodeo) everyone wants to give you their two cents (and that’s about what it all amounts to in worth) about sleep, feeding, health, siblings, and every other child rearing phenomenon under the sun. And you try to be gracious, smile, thank them, and then ignore just about all of them and just try to get through the day.
In our graphic arts industry, there are tons of “experts” with valued “opinions.” And yes, I am including myself and all the other bloggers out there in this catch-all. Here are a few things to keep in mind when you listen to someone else’s advice.
Today more than ever, everyone is a critic and everyone has an opinion. And thanks to social media and the blogosphere, everyone can find an audience. Just make sure the opinions you seek are valid, well thought out, and relevant to you.