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EVP, Marketing at Specialty Print Communications

Against the Grain

By Dustin LeFebvre

About Dustin

A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC

 

Escape from the Office to Get Work Done

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As many of my readers know, I’m a huge fan of TED.

TED (Technology, Education and Design) is a global set of conferences formed to disseminate “ideas worth spreading.” Readers can find short talks on an amazing range of topics at the main TED site. This morning, I watched Jason Freid’s talk, titled “Why work doesn’t happen at work.” 



Everyone knows about the constant distractions at work, the interruptions, and the lunacy of running from meeting to meeting without ever getting a chance to get anything accomplished. Freid’s talk is in part a diatribe against unnecessary or poorly run meetings, and I think most people would agree with him that when they absolutely need to get something done, the office isn’t their first choice.

I, for example, typically write this blog on Sunday mornings in my den with two shots of espresso after a pickup game of soccer. And this week, we all have to get out of the office to get two important things done:

1) Vote—I don’t care who you vote for, but make sure you’ve doing your civic duty by voting in an informed manner.

2) Get back to business.

Then, when you get back to work on Wednesday, you should know that things won’t be nearly as good nor nearly as bad as you think they could be, whatever the outcome of the election. Whether your candidate wins or loses, a direction for the next four years will be set and it will be up to you to determine how to grow and manage your printing company in the forthcoming business environment.

Faced with lemons, some people make lemonade while others squeeze lemon juice in their eye and cry about it. And so the beat goes on, just as it always has. Do your civic duty, and then get back to the task at hand—running your business and promoting our industry.
 

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