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Kelly Mallozzi

Success.In.Print

By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

 

Desperately Seeking Good News

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Good news. You won’t find it on the evening news, but it’s out there. And your customers want to hear it from you. So, today I’m going to talk to you about seeking, finding and sharing good news.

Good news puts people in a better frame of mind. Conversely (Duh!), bad news makes them feel bad. So which kind of bearer do you want to be? Which kind of bearer do you NEED to be?

The good news kind.

As I said, it’s out there. It’s in the help-wanted section of your Sunday paper. It’s in each and every investment your company makes in equipment, people and technology. It’s in your kid winning a soccer tournament this weekend. And it’s in the new client you just landed last week.

DON’T KEEP IT TO YOURSELF. And if you’re having a hard time coming up with some good news, there is help out there for you.

Great News Network.org is a website dedicated to spreading the good word, on all kinds of different topics. So whatever you are interested in, chances are there’s some good news to be found there or elsewhere on the Internet.

I’m not going to attempt to barrage you with statistics on why the benefits of good news are true, because I don’t have any. This is purely me going with my gut. And my gut is telling me that your meeting is going to go one way if you walk into a client’s office with a big smile on your face and tell her, “I have something really exciting to share with you.” And if you walk in all glum, sounding like Eeyore, things are likely to go another way if you say, “Things are really slow right now. We could sure use some business.”

I would always prefer the former.

So folks, please open your eyes and ears to the good news that is all around you. And spread it around. People are seeking it, and as the bearer of the good news, you will be remembered, appreciated and rewarded.
 

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