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Kelly Mallozzi

Success.In.Print

By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

 

Crawling Out From Under My Rock

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You guys! I just realized it has been a month since I posted! I am so sorry for my absence. I can only imagine how disappointed you all must have been each day heading to the site to see that once again, I had failed to deliver for you! I have no excuses, just life—that’s all. Well that and I have just been having a subject matter dry spell. I sat down a few times to write something, and everything just sounded so PREACHY! I had one about making sure you were polite, using please and thank you, probably because I have witnessed so many grown adults treating each other in not-so-nice ways. But you don’t need me to remind you to say please and thank you. Do you? No, you do not.

Then I started one about how you should work hard to be more self aware and intuitive and not spend too much time talking about yourself. I even looked up an old YouTube video from the 80s of the great band English Beat and their song Best Friend (which you can see here)

You’re welcome.

And what that was really about was making sure that we stay focused on our customers and prospects and don’t get carried away with telling OUR stories to them. Which is not to say that we can’t share some things. We just should make sure that the customer does WAY more of the talking than we do.

But I’m pretty sure that you all know that and don’t really need to be reminded of it.

This has been a particularly long and difficult winter for just about all of us in this country. We have been suffering from freezing temperatures and tons of snow here in the Midwest (where we are ready for it) and even in places in the south (where you are NOT) to drought in California. I would like to make a motion that spring start IMMEDIATELY.

So enough jumping around and wasting your time. I am sorry for my absence and for abandoning you! I will make a promise that I will get back on the weekly blogging bandwagon. Just as soon as spring shows up and the temperature goes above 40 for more than 24 hours.

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