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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 


Printing Techniques Make Paper’s Attributes Manifest

When it comes to print, I like the unexpected. Iggesund’s promotion for the Invercote sheet incorporates an ample dose of it. There are many reasons to love this piece—yummy textures, surprising pop-outs, images that appear to be 3D…all ideas you’ll want to steal.

Tucked inside an outer sleeve that is styled like a magazine holder are four folders. Each has its own theme: Fan, Spider, Feather and Snake that depicts a particular attribute of the paper.

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