Well first, you must be serious about seeking to make changes. Really serious. You need to be to the point where changing things is a top priority for you. Second, the front end of your company is all about your overall organizational plan and strategy for growth, your branding and positioning in the marketplace and your sales performance and execution. You need all three of these things to succeed. I call it the DAE123 plan: Direction (where you are you going); Alignment (are all of our communications/marketing and branding in alignment with this direction?); and Execution (does all of your sales team know what you are doing, how you are positioning yourself and how to communicate that message?)
The organizations in the printing industry that are doing these things are growing. In many cases, an outside consultant is needed to look at things in an objective manner. But, you ask, who do you trust? All consultants are the same, right? No, they are not. So, in this blog I give you a litmus test of the qualities that any “front end” consultant you bring in should be well versed in. Be sure to ask them their experience in each of these areas. Here goes:
These are some of the things you should consider when looking to bring someone in to help change your business unless you have this talent inside your company. The same way all printing companies are unique, so are consultants. I strongly advise you to keep this list handy as it is one I have compiled over the past few years. Be sure anyone you are working with has a strong background in most, if not all, of these areas if you truly want to change the front end of your company. Anything less would be selling yourself short and paying too much. Have a great week.