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Carl Gerhardt

Business Sense & Sensibility

By Carl Gerhardt

About Carl

Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

 

Celebration and Fun - Boots and Bling21

 
Grab your boots & shine your spurs, the invitation starts out. It’s another celebration at Allegra Louisville-East. Denise Spalding, Jennifer Eberle and their staff are celebrating their 21st birthday of being in business for themselves. These ladies find more ways to celebrate and have fun than almost anyone that I know. I had the pleasure of attending their “Sweet 16” celebration five years ago, and it was a real hoot. It was a nice mix of customers, suppliers and a who’s who of the local business community. “Boots and Bling 21” is the next in their continuing anniversary celebrations.

A great marketing event and PR event it is, but why should you care?

They also run one of the most successful centers in our Alliance Franchise Brands network. They have more than doubled their business while most printing companies have struggled through the recession of recent years. They did this by reinventing their company and having fun at the same time.

They transitioned their business into a professional marketing solutions provider, as well as a state-of-the-art digital printer. Their celebrations are not only a way to have fun but also provide a unique marketing/PR opportunity—and a way to give back to the community. They have teamed up with Clip for Kids, benefiting Kosair Children’s Hospital in Louisville. The really cool personalized invitation to “Carl” and my wife, Judy, invites us to bring 21 quarters, 21 dollars or whatever amount we wish to donate to the event. Or we can go to www.bootsandbling21.com/clipforkids to donate even if we can’t attend. I’m sure they would welcome anyone reading this to open the link and help support this great cause.

What a great way to promote your business sensibly...and to do well by doing good! Spalding and Eberle plus the entire team at Allegra Louisville-East take business sense and sensibility to a whole new level, and they have a blast in the process.

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