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Bill Farquharson

The Sales Challenge

By Bill Farquharson

About Bill

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."

 

Breaking News: Facebook Ads Don’t Work!

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Did you see the front page of the Wall Street Journal this morning? General Motors is pulling all paid advertising from Facebook, “...after deciding that paid ads on the site have little impact on consumers’ car purchases.”

Hello? Print Industry…are you listening?

You should hop on that white horse tied up outside your office and ride all over town screaming the news: social media is NOT a substitute for print and direct mail!

How many times have you heard people throw up “We are moving a lot of our print to the Internet” as a buying objection?

Yeah? How’s THAT working for you, Sparky?

Gang, this isn’t the general store pulling its advertising. This is GENERAL MOTORS! Faster than you can say, “Mark Zuckerberg,” the wind is out of the sails that drove the argument that social media is the way to go!

Not so much!

This is a HUGE body blow to not just Facebook, but to LinkedIn and Twitter, too. Jump on this, ye purveyors of print. Get the message out there ASAP. Cite the headline. Make some phone calls. Shoot off a bunch of emails.

I’d tell you to post it on Facebook, too, but who’d see it?

Bill Farquharson can be reached at bill@aspirefor.com or 781-934-7036

Industry Centers:

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