Open Enrollment | Subscribe to Printing Impressions HERE
Follow us on

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at

Best Blog...Really?

I notice things in human behavior that others either do or do not care to talk about. That is OK. “Because I'm good enough. I'm smart enough. And doggone it, people like me." Props to SNL’s Stuart Smalley. Age alert if you missed that one.

One of the things I have been reflecting on is that people often sign off e-mails with the ending “best.” What does this mean and why do so many people do it? Please note this is not a post about what is right or wrong but a question of why human beings do the same thing that others do. Is it to be safe? Please click on this link to see more ways to sign off... and you will see that the writer of that post likes “best” as a sign off. So, we can agree to disagree—agreeably.

In this post and future ones my goal will be to make them shorter. Why? We all have a lot on our plate and short attention spans. So, today we examine the word “best.” Here is an example: Thanks for your valued partnership and reading my Printing Impressions blog each week. Best, Ryan

Really? Oh yeah, I failed to mention we will cover two of these “buzz words.” Really? Why do we say that so often? Really? Really? You get the idea and so do I as I hear it in every part of the country.

In sales and marketing (yes, two different things) we can either lead or follow. And, we are all leaders and followers at some point, depending on the situation. However, if you want to be a creatively authentic sales and/or marketing professional, you must always be creative, credible and compelling. To me, saying “best” and “really” sounds quite robotic and much the same as everyone else.

Only you can be you. So, what should your sign off be? You must decide this for yourself. However, it is vital to make it memorable. Make it intentional. Make it unforgettable. Make it unique.

We live in a short attention span world where people only look up when something catches their attention. Really? Yes, really and while we are at it—ditch that word, too.

So as I sign off, let me leave you with this. I thank you for taking time to read my blog post.

Best, Ryan.


Industry Centers:



Click here to leave a comment...
Comment *
Most Recent Comments: