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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.


Behind Every Great Product is Great Service

The world’s leading synthetic motor oil brand is one of the most consistent packagers and marketers on the shelves today: Mobil 1. All of their packaging is designed with the consumer in mind starting with its eye-catching graphics to the easy to read instructional labeling. And backing up the product is an enormous Website where customers can find solutions to their very specific vehicle questions.
Mobil 1
For instance, you can insert your vehicle year, manufacturer, model, typical temperature the vehicle is driven in and if it is under warranty. From this information, the Website calculates the recommended Mobil 1 products you should use to keep your vehicle in top shape.
Additional topics that are covered in great depth include why synthetics are important, car care, special promotions, how to videos and tons of do-it-yourself projects that protect your investment.
With this type of commitment to its customers, is any wonder why Mobil 1 continues to grow and maintain its leadership position in the market? It’s not just that they have great products or the correct pricing, it’s that they have thought through how to help its customers in so many innovative ways. That’s how leaders stay leaders.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit How can he help solve your branding issues?

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