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Bill Farquharson

The Sales Challenge

By Bill Farquharson

About Bill

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."

 

Bad Marketing Gone Badder-er

 
How’d you like to be the competitor of the printer who sent out the following in an e-mail blast? Note that I simply pasted the message without any edits (except for omitting the name so as not to embarrass the company). There wasn’t even a period at the end of the paragraph.

>>
The concept thatgreat things happen when someone thinks differentlyis self-evident. Our most recent e-mails have contained a series of stories about individuals who did look at things differently and, as a result, were very successful.at [company name], we have a long and successful track record of working effectively with our clients as we continually help solve their business challenges, grow their business and make their life just a little bit easier.Give us a call
<<

Seriously, how does this happen? Even the URL link is screwed up. It’s as if someone hacked their Constant Contact account and sent this out. Do I REALLY have to write a 250 word blog on the benefits of proof-reading? I didn’t think so. ’Nuf said.
 
Check out Bill’s training programs, free and downloadable Webinars at www.AspireFor.com.Opens in a new window
 

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