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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 


Attido Identity


This package definitely comes from the "less is more" school of thought. The team feels that the bold black type on bright yellow stock screams strength and detail awareness. It conveys a simple, clear identity that oozes trust.

The standout element is the bold choice of 225 gsm Colorit in yellow. The stock is actually vibrant, attention-grabbing color—not printed with a flood of ink. (Nothing wrong with printing color of course. It's just that so many hesitate to go for it in this way with paper!)

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