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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

 

A Card That Screams Presence (Video)

 
When designing a corporate identity, it's all about representing the company's brand in a very memorable way. Thus "Make Your Presence Known" is the perfect mantra for At Media, a boutique branding agency based in Philadelphia.  

At first, you can't help but notice the bright pink color, but to get notice in the right way, the designers floated the hot pink on a field of white with touches of soothing grey. The combination of 220-lb. cover and letterpress impression give the card a beautiful texture.

The card was printed at Dolce Press in Bohemia, NY; and the paper used was Crane's Lettra.

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