Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
The work of either begins with a strong value proposition, the heart and soul of any successful brand marketing program. This could take some work, particularly if it’s been a while since you developed one but is definitely worth the effort.
Done correctly, a strong value proposition will continue to drive positive results throughout your brand messaging. For one, your marketing and sales team will be able to better present the services of your company and for another customers will be able to more effectively tell your story for you. The primary ingredients of a successful value proposition are:
If you have all three of these values to your credit, then creating a successful value proposition should be a fairly easy task. This will provide you with new ways to tell your brand story and find new angles to revitalize your messaging.
Combining these elements will provide an effective path to new solutions and new messaging that draws attention and builds sales. And that’s the difference between moving paper and moving markets.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.