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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

Are You Having Trouble CONTENTtrating?

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No, that’s not a typo. It’s my word for the process of content that takes concentration to produce—CONTENTtrating. It’s at this crossroad that many are confused because they are having trouble deciding which is more important, quality-filled versus frequently-posted content? Adding to this is the consideration of: where is the best place to post this content once it is produced?

And that’s the rub in today’s ‘always-on’ world that we live in. 

Here’s what we do know:

  1. Quality content is more appreciated than low-quality content;
  2. Consistent quality content is better than erratically posted content;
  3. Having an audience that wants to hear what you have to say when you have to say it is best of all.

Here’s what we don’t know:

  1. Who decides what is quality?
  2. How much content is required to truly resonate with your audience?
  3. Are the primary content ideas you have actually resonating with those you are writing for?

At the risk of oversimplification, this is the conundrum of social media today. It turns out that social media is a balancing act that requires a significant amount of concentration and therefore a significant amount of time. Therefore, for many, your CONTENTtrating decision brings you to what motivated you to begin posting content in the first place.

And perhaps that’s how you can decide how much quality and content to post. 

The more important a quick return on your investment is to you, the more content you will need and that might mean a sacrifice of quality. Unless you have a staff of ghostwriters working for you. Or, if quality is most important to you, then you will take your time until you get it right. And that’s because, as the saying goes, quality has no fear of time! The choice is yours.
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Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips—as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?

Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

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