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President

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at ryansauers.com.
 

Are You Clear Enough?

 
Do you know what the definition of clarity is? As defined by Merriam-Webster’s Dictionary, it is “the quality or state of being clear.” Do you find it ironic that the definition for clarity does not provide a straight answer? Clarity is becoming obsolete in our society, along with the use of proper English. Here is a good example. “Did u get the msg i snt 2 u elr?” has become the new way to converse for teens and adults alike.

I don’t know about you, but I have a hard time deciphering the true message from a sea of shortened words and acronyms. Clarity seems to be lacking in our world. Why? We all want to do things faster, quicker and in a hurry. We are drowning; buried, slammed, swamped...well you get the idea. Unfortunately we cannot afford to lose our ability to communicate clearly. Communication is what gets us what we want in the world: jobs, food, relationships and lifestyles. If you can’t communicate, then you will not be effective in life. 

Clarity is what gives a string of letters and words a meaning. When you speak to others, whether online of offline, it is vital that the tone you wish to convey is the one that others hear. For instance, when you need a project done in a prompt manner it is ineffective to use words such as you need it “ASAP” or “soon.” These words do not convey a tone of immediacy. In fact, they mean nothing. ASAP or soon is quite subjective. Instead, try “I need it now” or “I need this by 5 pm today.” When you communicate you must be sure your words do not give off the message that you are angry or upset. (Unless you actually are!) Clarity is what will keep your clients coming back to you for their needs and will make your communications more effective. It is frustrating to speak to someone and have no clue what they said. Humans are inherently social, but our lack of clarity is hampering many businesses.

Do not contribute to this clarity issue. Instead, I challenge you to think of what you want to say before you say it, and ask yourself these questions: What am I trying to say? How am I trying to say it? How would I feel if someone said this to me?

Adhering to this will improve every aspect of your life and give you a huge edge in business.

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