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President, Print Oasis Print Buyers Conference

Connecting with Print Buyers

By Suzanne Morgan

About Suzanne

Suzanne Morgan is president of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free educational e-community for print buyers and their print suppliers (www.printbuyersonline.com). PBO has more than 11,000 members who buy $13 billion a year in printing. PBO conducts weekly research on buying trends and teaches organizations how to work more effectively with their print suppliers.

 

Approved Supplier Lists: Print Buyers and Suppliers Compare Notes

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March 17, 2009

Below are the results of the latest Print Buyers Online.com Weekly Quick Poll survey, which encourages our print buyer and supplier members to share their thoughts on issues that affect the graphic arts industry.

 
Print Buyer Quick Poll:

Do your print suppliers have to be on an approved supplier list in order to work with your organization?

a) Yes — 51%
b) No — 49%
c) I don't know — 0%

(67 major print buyers participated in this Quick Poll survey.)

Printer's Quick Poll:

In the last year, do you believe that more customers are requiring that their printers must first pre-qualify and be on an approved supplier list before they can use them?

a) Yes — 21%
b) No — 72%
c) I don't know — 7%

(14 major print suppliers participated in this Quick Poll survey.)

Comments from survey participants:

"Suppliers do not have to be on our list of approved vendors, however, it does make things easier if they are - so that terms and agreements do not have to be set up before a job is printed."  Cameron Mart, Director of Production, Punch Integrated Communications

"It is often used as an excuse not to talk to salespeople that did not research before calling."

"Unfortunately, right now more clients are more interested in price than in preferred vendor. Budgets are being cut, and vendors will be added to an approved vendor list if the price is right."  Rick Dumas, Project Manager

"It's often as much about politics as it is price for a printer to achieve 'preferred' status when that status is highly influenced by people other than those actually managing production."

"Especially the major players." Print Supplier

"Although we have our regular suppliers, we don't have a specific supplier list and are able to choose anyone who is capable of doing any specific job."

"However, we do bid work to non-approved vendors if there is someone we feel can provide a better price or perhaps a unique service. If that vendor does well, we forward their name to our central sourcing organization for consideration to be added to the list."

"We do pre-qualify each printer we work with, but it's not as formal as a list."

"For Marketing, I determine the list of pre-approved print suppliers. Packaging is purchased by product production buyers. Their list is more limited, but changes are approved by Marketing."   Cheryl Peterson, Marketing Services Manager Deli Express / E.A. Sween Co. 

The views expressed by our members are not necessarily the views of Print Buyers Online.com. We feel that it's important to share diverse opinions, even if we do not agree with all expressed viewpoints.

 

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Archived Comments:
magazine printing company - Posted on January 24, 2011
Printing Magazine is the most effective way of marketing as it reaches to the masses. It is obvious that people would love to read the articles and the magazine if it is designed perfectly. Magazine design is the most important to market effectively.