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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 


An Unconventional Undergarment Catalog (Includes Video)


This week, features the NOW Undergarments Autumn/Winter 2013 catalog (produced by BurdgeCooper of Los Angeles), for the yet to be launched NOE undergarments. The lines inspiration—a unique combination of the hard lines of cityscapes and feminine fluidity—calls for an unconventional marketing approach.

The catalog cover offers a Rose petal-like feel, while light touches of gold foil, matching gold staples, and satin varnish offer rich embellishments. A small paragraph on page three is the only marketing copy in the entire piece and asks us to move beyond our boundaries.

The paper used for this catalog is: Gruppo Cordenons Plike and Unisource Porcelain Eco Silk.

Click on the video below to view the catalog:

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