Selling a printing or a packaging company is complex. Deciding to sell a printing or a packaging company is complicated. The difference? Selling is a straightforward business process with clear-cut steps and rules. Deciding to sell, on the other hand, is a deep dive into the psyche of the seller. For first-time sellers, it can be uncharted territory.
That’s why the first piece of counsel I offer my selling clients is to “take an emotional walk on the beach” before plunging in. As an owner, you need to be certain not only that you want to sell but also that the moment to sell truly has arrived. You also must come to terms with the fact that selling your company will be a bittersweet experience: gratifying in the rewards you’ll gain in compensation, but poignant in the control you’ll hand over to a new owner who may also be your new boss.
It takes reflection and self-analysis—mental exercises that busy owners can’t devote much time to in the daily press of running a business. But understanding who you are and what you want will be crucial to the success of the deal. Why? Because if your motives aren’t clear to you, they won’t be clear to the buyer, either. When a company is being marketed for sale, buyers always want to know why. In my experience, they probe for the answer with as much determination as their M&A advisors do.
Every seller has his or her own way of taking that walk on the beach. An owner I’m representing recently told me, “I think that the time is right, but first I want you to come to my house and have dinner with me and my wife. She’s a great judge of character, and I want her to be happy with what we’re doing.” The interesting thing is that the couple are planning to have the same kind of up-close-and-personal meeting with the prospective buyer and his wife—a friendly get-together that should bring everyone on board with the deal emotionally, as well as business-wise.
Another client is a man in his 30s with a phenomenally successful business that he has decided to offer for acquisition. Buyers naturally want to understand why someone at this stage of their career would be preparing to exit a company that is doing so well. The seller’s reasons are deeply personal and carefully thought through. When he articulates them, he answers any question that might arise about his intentions and the reasoning behind them.
If you need time to reach your own conclusions about selling, take it. A reputable M&A advisor will never pressure you to act before you’re emotionally ready to proceed. That decision, like all the others you’ve made as you built your business, belongs to you.
You’ll find the inner guidance you seek in that walk along the beach. Get some sand in your shoes, sea breeze in your hair, and the sound of the surf in your ears. When it all feels good, you’ll know what to do next.About New Direction PartnersNew Direction Partners (NDP)
is the print and graphic communications industry’s leading provider of advisory services for firms seeking growth and opportunity through mergers and acquisitions. NDP assists its clients by giving them expert guidance and peace of mind at every stage of the process of buying or selling a printing company. Services include representing selling shareholders; acquisition searches; valuation; capital formation and financing; and strategic planning. NDP’s partners have participated in more than 300 mergers and acquisitions since 1979. Collectively they possess over 200 years of industry experience with transactions in aggregate exceeding $2 billion.
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