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TJ Tedesco

View from Mount Olympus

By TJ Tedesco

About TJ

T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...

Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc.  (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
 

A Solid Business Footing: The 7Ps – That’s Right, Seven! (Part IX of IX)

 
From last week...

“Our products, services and solutions would be ubiquitous and woven into the fabric of each Olympian’s life,” Org said. “Dependability wouldn’t be an issue—it’d be a challenge. We’d be always there!”

Now, on to the final part of this nine-part series. Remember, fire = print.

The group paused.
 
“Folks, this is the personality our brand needs,” Marka said. “Visionary, powerful, responsive—these traits emblemize our storied history while building on its foundation. Our marketing, public relations and sales efforts should be conducted with a swagger characterized by these attributes.”
 
The FEI team was impressed. Even Zoot commended Marka on her reinvigoration of the Seven Ps.
 
“The Seven Ps are so important,” Marka explained. “They warrant a whole ‘Iliad’ worth of material.
 
Later that afternoon, Zoot approached Marka as she drank from the ornately carved water fountain that sat majestically in the FEI lobby. “Marka, I think you’re moving FEI in the right direction.”
 
“Thanks,” Marka said. “But I’m only getting started. Before any promotional activities can begin, we must determine FEI’s place within the various fire markets, as well as the state of the fire market itself.”
 
Zoot looked at his wrist dial. “Boy, that sounds fun. I’m boogie boarding in an hour, though—Gotta jet!”
 
Marka looked out the window. “But it’s raining.”
 
“You’ve never boogie boarded in the rain?” Zoot asked. “My kids and I play a little game called ‘Dodge the Zeus Lightning.’ It’s a blast, literally.”
 
Marka sighed. Once again, it was up to her to do the marketing grunt-work. Well, it was her job, after all.

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