Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
"At GLS we offer all the bells and whistles to help you grow your business," says the tag line from a recent self-promotional piece the Brooklyn Park, MN company produced.
The top of the cube-shaped box was printed on a Hazen Transfer Metalized C1S 10-pt. board, and GPA C1S 18-pt. was also used. The shiny silvery surface is an attention grabber, but the fun happens when the box is shaken. The bottom of the box is filled with bells and whistles, literally, which reinforces the tagline of the promotion. The construction of the box is also unique—the bottom is diecut and scored to open up as a flower.
This direct mail piece is successful because it catches your attention, is memorable and is entertaining.
Click on the video below to view the GLS bells and whistles self-promotional piece: