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Carl Gerhardt

Business Sense & Sensibility

By Carl Gerhardt

About Carl

Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

 

A Hiring Tool That Works

 
I am willing to bet that most of you have had success using the Internet to help you find good employees. If you have not used the Printing Impressions job posting site on PIworld.com, I recommend you give it a try. Unfortunately, many employment Websites are too general and not often monitored by people in our industry. This job site is specific to what we do.

I recently assisted one of our franchise members with recruiting a production manager, and we used http://jobs.piworld.com. Within two weeks of posting the job, we received more than 40 resumes. I was amazed at the quick response from qualified candidates. Many were still employed, but some were either downsized or had left their jobs, not an uncommon situation in today's soft market. The site allows you to specify the location, so most of the respondents were in proximity to the business. Some were out of state but willing to relocate.

Job seekers can also post their resumes on the site, in addition to employers. If you have not checked it out, I recommend you do. Based on my personal experience, it is a hiring tool that works.

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