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John Foley Jr.

Smart Marketing Insights

By John Foley Jr.

About John

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
 

5 Steps for Creating Enticing QR Codes

 
Whether it’s your business, or a customer's, QR codes are a great way to add value to the pieces you print. Why are QR codes so valuable to print? Because they provide a quick and convenient way to connect your customers and prospects with content, and to track their interaction with your marketing materials. Unfortunately, most of us don't just scan QR codes out of curiosity, which is why it's up to you to make your QR codes appealing and easy to scan. Follow these steps to make your QR codes irresistible:

Step 1
Have a plan—don't just randomly use a QR code because everyone seems to be doing it. Know what your goal is—do you want to get traffic to a Web page, get Facebook likes, share a promotional coupon or get some information from your customers? Know your end destination before you create your QR code.

Step 2
Know your customers—what can you find out about the kind of data they access on their phones, or the QR codes they like to scan? Find out all you can so you can create a QR code campaign that fits well with your customers' existing behavior.

Step 3
Make the code easy to scan—putting your QR code on a t shirt might look cool, but those wrinkles will get in the way! Make sure your QR code is in a location that is easy to scan—magazines, posters, mail and packaging are popular places for QR codes. Your code should be the right size to scan easily with a mobile device, with enough white space around it.

Step 4

Give them a great destination—no matter how compelling your QR code campaign, you'll lose out on getting the results you want if your end destination is unappealing. QR codes will be scanned on a mobile, so make sure your destination is mobile friendly and visually appealing.

Step 5

Call to action—a QR code needs a call to action. Make it easy for your customer to understand why they should scan your code with a simple enticing sentence. For example, “scan here for your 20 percent discount code” or “scan here to see why this new car is the best you've driven.”

QR codes are a straightforward and cost effective way of expanding your customers' experience. Plan your QR codes carefully and use a strong call to action, then release them into the wild to do their work for you.

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