MarketCues' research has identified four brand drivers that enable organizations to identify the gaps of Perception versus Reality between an organization and its customers. Through the analytical process of answering the following four questions, organization leaders are able to better define their true mission and vision and implement them throughout their entire organization to drive brand and cultural change.
Getting the brand logic and promotion right produces a successful program that can carry a brand for a very long time. To begin, you have to understand what your customers want to experience when they use your brand. What follows are three steps that lead a visitor to your website all the way through to a loyal customer.