A marketing buzz phrase that’s been flying around a lot the past few years is "content marketing." What is it and how will it benefit you and your graphic arts organization? Find out here.
Consider giving letter campaigns a role in your coordinated "prospect nurture program." Weave in the occasional letter to your outreach plans that include an intelligent mix of e-mail, telesales, direct mail and direct sales efforts. Recipients will appreciate the thoughtfulness of your marketing approach and will likely be more inclined to undertake your intended actions.