T.J. Tedesco

T.J. Tedesco

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services.

T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry.

T.J. is author of “Win Top-of-Mind Positioning,” “Playbook for Selling Success in the Graphic Arts Industry,” “Fire! How Marketing Got Hot,” “Direct Mail Pal” and four more books published by PIA.

He can be reached at (301) 404-2244 or tj@tjtedesco.com.

Mobilegeddon (Part One of Two)

Last week, Google announced a seismic change to their search algorithm. Effective immediately, Google now counts the mobile-friendliness, or "responsiveness," of your site when determining where you fall in their search results. If your site isn’t mobile-friendly and your competitors’ are, you might unpleasantly find your company’s name further down the Google search list than before.

Talk Less, And You’ll Sell More

The advanced art of listening more and talking less helps sales reps hear and understand the prospect’s needs, allowing them to calmly start setting buying hooks. Print salespeople that do this well establish themselves as consultants who just might be able to craft a solution perfectly tailored to the unique needs of their prospect’s organization.