T.J. Tedesco

T.J. Tedesco

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services.

T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry.

T.J. is author of “Win Top-of-Mind Positioning,” “Playbook for Selling Success in the Graphic Arts Industry,” “Fire! How Marketing Got Hot,” “Direct Mail Pal” and four more books published by PIA.

He can be reached at (301) 404-2244 or tj@tjtedesco.com.

Content Marketing (Part One of Two)

A marketing buzz phrase that’s been flying around a lot the past few years is "content marketing." What is it and how will it benefit you and your graphic arts organization? Find out here.

Good Old-Fashioned Letter Campaigns

Consider giving letter campaigns a role in your coordinated "prospect nurture program." Weave in the occasional letter to your outreach plans that include an intelligent mix of e-mail, telesales, direct mail and direct sales efforts. Recipients will appreciate the thoughtfulness of your marketing approach and will likely be more inclined to undertake your intended actions.