As promised last week, I’m going to share the content marketing portion of a new consulting engagement with a Silicon Valley IT security client. This company is the proud owner of impressive technology and its team is smart enough to specifically target only three verticals. Luckily, it has stockpiled a large arsenal of great content, but only haphazardly deployed...until now.
A marketing buzz phrase that’s been flying around a lot the past few years is "content marketing." What is it and how will it benefit you and your graphic arts organization? Find out here.