T.J. Tedesco

T.J. Tedesco

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services.

T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry.

T.J. is author of “Win Top-of-Mind Positioning,” “Playbook for Selling Success in the Graphic Arts Industry,” “Fire! How Marketing Got Hot,” “Direct Mail Pal” and four more books published by PIA.

He can be reached at (301) 404-2244 or tj@tjtedesco.com.

How Inbound Marketing Works: Content Distribution (Part Two)

In a previous blog, we covered the first four elements of how inbound marketing/content distribution works: 1) content usage, 2) search engine optimization, 3) landing pages and 4) lead scoring. But there are three more. Let’s pick up right where we left off.

How Inbound Marketing Works: Content Distribution (Part One)

At the heart of every successful inbound marketing program is a well-conceived and executed content distribution system. The seven-step workflow process of a content distribution system is conceptually easy to understand, but getting the details right can be devilishly challenging.