In a previous blog, we covered the first four elements of how inbound marketing/content distribution works: 1) content usage, 2) search engine optimization, 3) landing pages and 4) lead scoring. But there are three more. Let’s pick up right where we left off.
At the heart of every successful inbound marketing program is a well-conceived and executed content distribution system. The seven-step workflow process of a content distribution system is conceptually easy to understand, but getting the details right can be devilishly challenging.