All direct mail pieces tell a story. Are yours telling the story you want, or one by default?
I keep a stash of the direct mail examples that worked on me for reference on client projects. Let’s look at a couple of great ones.
A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more?
We put our heads together to come up with this list of what not to do that will keep you out of trouble.
Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them?
Is your direct mail telling a story right now? It should be! Why, you ask? Well people respond to and remember stories.
How do you know if you have a good letter or not? We will break it down for you here.
Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.
After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.