Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them?
Is your direct mail telling a story right now? It should be! Why, you ask? Well people respond to and remember stories.
How do you know if you have a good letter or not? We will break it down for you here.
Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Why are Millennials not buying from you? There could be several reasons, so let’s take a look at the most common ones.
After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.