Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.

Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.

You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Is Your Direct Mail Misunderstood?

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the

Direct Mail: Remember Me?

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

Direct Mail: Creative Envelopes Win

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have.

How to Create Sticky Direct Mail

After your first hurdle of grabbing attention so that your direct mail piece doesn’t end up in the trash, the next is drawing them in.