What follows are some vague musings, name-dropping, streams of consciousness and occasional flashes of brilliance.
Print has demonstrated an unequaled resilience. It is a medium on steroids. Promote it as such, and you’ll live long and prosper.
I get so many solicitations that my office staff doesn’t usually even pass them along to me. But this one was different.
Did I just compare buying inkjet printing equipment to marriage? Yep, we do stuff like that in “Johnson’s World.”
Apple Inc. (formerly known as Apple Computer) is one of the most gushed-about companies in the world. It is impossible to read a business publication without finding an article fawning over Apple’s success. I personally hesitate to use Apple as an example for businesses.
You can learn a lot from books, usually from reading them but sometimes just from looking over their covers.
WeatherTech claims that their mats are laser-fitted to every individual make and model of car and that rings true.
In the case of printing, as in most business-to-business transactions, delay only lessens value. Time is money. Like in bowling, your clients don’t want to wait 10 extra seconds for a ball return. Don’t make them wait even one extra day to receive their orders.
I think I can safely declare that any medium that isn’t print is limited to stimulating only two of our five senses: sight and hearing.