When you talk to clients, show them real-life samples, even if the samples are not perfect, even if there are difficulties to consider. That, my dear printer friends, is what we as creatives need to see. We can paint the sky blue all we want; if you cannot print said blue, none of us are going to be happy in the end.
We have to salute the team at Studio Hinrichs who designed the following Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement.
This week PaperSpecsGallery.com presents Cult Partners’ year-end promotion, which is so appropriate for its client base. But really, who wouldn’t love 90-proof, white rum made by an artisan distillery and presented in this beautifully labeled bottle? You can see their inspirations—snowdrifts, mid-century design, abstract type, and holiday nostalgia—in every design choice Cult Partners made for this label.
I was stunned. Stunned that someone I would consider an industry expert obviously did not know their stuff. With an easy swagger he interchangeably used the terms "whiteness" and "brightness" and "shade." Well, my mother taught me "If you cannot say something nice..." Anyway, here I am to set the record straight.
This week PaperSpecsGallery.com presents the Leap for Survival Invitation. The reason for this fundraising dinner? Very special frogs. With fewer than 120 Corroboree frogs left in the wild, Australia’s Taronga Zoo required a stirring concept for their charity event, and Another Color gave them just that with the Leap for Survival Invitation.
Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.
This week PaperSpecsGallery.com presents the Zoo Ball Invitation that was designed for the 2014 Fort Worth Zoo Ball. The invitation is a glory of intricate, laser diecut shapes on the shimmering surface of Curious Metallics Ice Gold Cover. A stepped, five-panel card unwinds in an illusion of depth and reflection. One side of the shimmering paper is printed in red, which gives an interesting alternating color effect, thanks to the accordion folding style.
Print service providers are given the opportunity to earn the trust of designers every day, by doing their homework and listening to the needs and ambitions of their customers.
This week, Sabine Lenz of PaperSpecsGallery.com, highlights the latest issue of dVice4, produced by DCC Digital Color Concepts in New York, NY, and designed by OTTO. The fourth edition explores the food culture of New York City, and promises creative inspiration at every turn, flip and unfold!
OK, I’m not proud of this: I tried to sneak some Xerox beta samples from GRAPH EXPO last year, but their team watched me like a hawk. So you can imagine my delight when last week, Xerox officially debuted the subject of those samples: their digital metallic inks. And even better, the ink is actually available, as in NOW!
Lights! Camera! Design! This holiday calendar gift from Taylor Design sets an identity-packed scene with engaging script, brilliant paper plotting and thrilling illustrations.
This week, PaperSpecsGallery.com calls attention to Artifacture's Open House. Simple can be thrilling. Especially when it’s about to spring a surprise on you. As it does here. With this simple (you were warned) invitation from Artifacture.
Designers and printers are pushing the proverbial envelope with laser diecutting, realizing breathtaking results in the process. Is this really a trend? To find out I did what we all do these days—I Googled it.
This week, PaperSpecsGallery.com features Jim Beam Wood Label. Someone must have felt intoxicated when they found this substrate from Graphic Wood Technologies. The 13-pt. Text Cherry Sheer Veneer makes for a spectacular Jim Beam Wood label on this bottle of American Stillhouse Limited Edition Bourbon Whiskey.
We know what the finished piece should look and feel like. We have touched and approved the paper; we know the individual print and finishing processes—our list of ingredients, if you will. And based on all this we expect a certain end result.
This week, PaperSpecsGallery.com features the Warm Holiday Wishes Card. The team at Design Is Yummy used an impressive menu of visual, tactile and interactive ingredients to create the perfect holiday card (i.e. one that you can drink).
This week, PaperSpecsGallery.com features a promotional piece created by Saad Branding+Design to highlight its solutions for creating brands that talk to people. From postcards and brochures to envelopes and stickers, the design team thought of everything and brought it all together coherently.
While you might not have foil stamping or any other specialty finishing in-house, it is definitely worth bringing these options—and ideally more out-of-the-box designs—to the attention of your clients.