This week, PaperSpecsGallery.com calls attention to the Naples Winter Wine Festival Invitation. This colorful and energetic mailer promoted an annual two-day fundraising event that garnered $12.3 million to benefit local children's charities.
Sumptuous. Paper, printing, finishing, and design—Robert Louey Design blended message, identity and materials to create a love potion (in the form of a Smyth-sewn, over-sized book) for the Grand Hyatt Residences in India.
Let’s take our collective heads out of the sand and face the fact that our work is never done. There are always print jobs to be saved and awarenesses to be raised. It’s our job to leave those creatives saying one thing, and one thing only: "Wow. And I mean, wow."
"All the world’s a stage," wrote Shakespeare. The same can be said for this delightfully different business card that was designed, photographed, printed, and assembled in-house by the creatives at Perezramerstorfer. Their actress client, Anne Lessmeister, literally takes center stage in this mini paper play with four acts.
The in-house design team at Baylor University scored big time on this project—an invitation to the dedication ceremony for their new McLane Stadium. With multiple stakeholders to consider and so many components to orchestrate, the package is one for the record books.
While everyone else still zigs, these artists zag. They are renegades who defy the "people-only-buy-based-on-price" theory and produce stunning, handmade wares. And their business cards zag right along with them.
This week PaperSpecsGallery.com calls attention to the "Bridging Business Culture Politics Brochure." The design team at Zeppelin University created a shining example of how to bring a concept to life. Their theme is a lofty one: Bridging the distance between people through education, bridging the gap between a student’s present and his/her future, and bridging the academic disciplines within the university.
I know that most PSPs are more than reluctant to outsource any value-added production. Yes, it is more of a hassle. Yes, it requires that extra step. But is it not worth it to get a specific project or make a good client really happy?
This week, PaperSpecsGallery.com presents the Girl And Dragon Label. Cult Partners takes us on a Game of Thrones adventure in Gothic-luxe style with this wistful wine label. The stock choice, palette and illustrations, make the tale of this bottle irresistible. Flexo printed in four-color, the first thing that catches my eye is the romantic illustration of the girl—flowing hair, ropes of pearls, garlands of flowers.
This week PaperSpecsGallery.com presents the Krampus Defense Kit. Little known, but much feared in German-speaking cultures, Krampus is the Yin to Santa’s Yang. While Santa gives gifts during Christmas, Krampus doles out punishment for bad behavior. The design team at Swink used this folklore to inspire a very inventive holiday self-promotion, the Krampus Defense Kit.
If your swatchbook is 2+ years old, make sure to check and see if a newer version is available; your clients are relying on you to be the well-prepared professional we both know you are.
This week PaperSpecsGallery.com presents the Lillium Exhibition Catalog that was designed by the team at Kunnert & Tierney for the Joseph Walsh show - Lilium. Embossed and lasercut organic shapes play against a gold foil-stamped and fold-in front cover. While beautiful in its own right, the design and execution also echo the play of light and shadow central to the artist’s sculptures.
Designers are always hungry for new ideas. They are eager for you to tell them about unique possibilities—new inks, binding trends, unusual combinations of paper and binding options. Don’t tell them about the latest printing equipment you bought—sorry but quite frankly designers (I am one, I should know) aren’t interested.
This week PaperSpecsGallery.com presents the 2014 BAFTA Film Awards Campaign. Designing for events as large as the British Academy of Film Awards (BAFTA) requires skills and talents so diverse that it’s much like directing a film...or building an entire city from the ground up. Leading the 2014 creative team, Human After All was charged with building awareness and excitement.
When you talk to clients, show them real-life samples, even if the samples are not perfect, even if there are difficulties to consider. That, my dear printer friends, is what we as creatives need to see. We can paint the sky blue all we want; if you cannot print said blue, none of us are going to be happy in the end.