Sabine Lenz

Sabine Lenz

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the “paper queen” who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. Presents: 2014 BAFTA Film Awards Campaign (Video)

This week presents the 2014 BAFTA Film Awards Campaign. Designing for events as large as the British Academy of Film Awards (BAFTA) requires skills and talents so diverse that it’s much like directing a film...or building an entire city from the ground up. Leading the 2014 creative team, Human After All was charged with building awareness and excitement.

Printed Samples Worth More Than 1,000 Words

When you talk to clients, show them real-life samples, even if the samples are not perfect, even if there are difficulties to consider. That, my dear printer friends, is what we as creatives need to see. We can paint the sky blue all we want; if you cannot print said blue, none of us are going to be happy in the end.

The Calitho Flag Promotion (Video)

We have to salute the team at Studio Hinrichs who designed the following Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement. Presents: Cult Partners' Holiday Promotion (Video)

This week presents Cult Partners’ year-end promotion, which is so appropriate for its client base. But really, who wouldn’t love 90-proof, white rum made by an artisan distillery and presented in this beautifully labeled bottle? You can see their inspirations—snowdrifts, mid-century design, abstract type, and holiday nostalgia—in every design choice Cult Partners made for this label.

The Paper Trifecta: Whiteness, Brightness and Shade

I was stunned. Stunned that someone I would consider an industry expert obviously did not know their stuff. With an easy swagger he interchangeably used the terms "whiteness" and "brightness" and "shade." Well, my mother taught me "If you cannot say something nice..." Anyway, here I am to set the record straight.

Leap for Survival Invitation (Video)

This week presents the Leap for Survival Invitation. The reason for this fundraising dinner? Very special frogs. With fewer than 120 Corroboree frogs left in the wild, Australia’s Taronga Zoo required a stirring concept for their charity event, and Another Color gave them just that with the Leap for Survival Invitation.

NFC Technology Brings Paper 'Alive'

Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.

Fort Worth Zoo Ball Invitation Features Intricate Diecuts (Video)

This week presents the Zoo Ball Invitation that was designed for the 2014 Fort Worth Zoo Ball. The invitation is a glory of intricate, laser diecut shapes on the shimmering surface of Curious Metallics Ice Gold Cover. A stepped, five-panel card unwinds in an illusion of depth and reflection. One side of the shimmering paper is printed in red, which gives an interesting alternating color effect, thanks to the accordion folding style.

Sabine Lenz Highlights Latest dVice4 Issue (Video)

This week, Sabine Lenz of, highlights the latest issue of dVice4, produced by DCC Digital Color Concepts in New York, NY, and designed by OTTO. The fourth edition explores the food culture of New York City, and promises creative inspiration at every turn, flip and unfold!

Subtle Sensation: Digital Gold and Silver Inks

OK, I’m not proud of this: I tried to sneak some Xerox beta samples from GRAPH EXPO last year, but their team watched me like a hawk. So you can imagine my delight when last week, Xerox officially debuted the subject of those samples: their digital metallic inks. And even better, the ink is actually available, as in NOW!

2015 Film Fest Calendar (Video)

Lights! Camera! Design! This holiday calendar gift from Taylor Design sets an identity-packed scene with engaging script, brilliant paper plotting and thrilling illustrations.

The Artifacture Open House Invitation (Includes Video)

This week, calls attention to Artifacture's Open House. Simple can be thrilling. Especially when it’s about to spring a surprise on you. As it does here. With this simple (you were warned) invitation from Artifacture.

Printing Trend of the Year: Laser Diecutting

Designers and printers are pushing the proverbial envelope with laser diecutting, realizing breathtaking results in the process. Is this really a trend? To find out I did what we all do these days—I Googled it.

The Jim Beam Wood Label (Includes Video)

This week, features Jim Beam Wood Label. Someone must have felt intoxicated when they found this substrate from Graphic Wood Technologies. The 13-pt. Text Cherry Sheer Veneer makes for a spectacular Jim Beam Wood label on this bottle of American Stillhouse Limited Edition Bourbon Whiskey.

Samples: The Biggest Source of Stress for Creatives

We know what the finished piece should look and feel like. We have touched and approved the paper; we know the individual print and finishing processes—our list of ingredients, if you will. And based on all this we expect a certain end result.

Warm Holiday Wishes Card (Includes Video)

This week, features the Warm Holiday Wishes Card. The team at Design Is Yummy used an impressive menu of visual, tactile and interactive ingredients to create the perfect holiday card (i.e. one that you can drink).

This Branding Suite Makes a Great Impression (Includes Video)

This week, features a promotional piece created by Saad Branding+Design to highlight its solutions for creating brands that talk to people. From postcards and brochures to envelopes and stickers, the design team thought of everything and brought it all together coherently.