Sabine Lenz

Sabine Lenz

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the “paper queen” who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

Why Designers Don't Buy Variable Data Printing

If I had a dollar for every time the subject of variable data printing (VDP) came up over the last few weeks, I’d be a happy woman indeed. And never more so than at GRAPH EXPO, where vendors and PSPs alike were touting the possibilities of this powerful digital printing option. Still, I have yet to find a designer OUTSIDE GRAPH EXPO who knows what VDP is, and is eager to embrace it. Presents: Lovesong Chapbook (Video)

This week, calls attention to the "Lovesong" chapbook. The romantic souls at Brooklyn’s Communica Design transformed the poetic verse and watercolor paintings of Beirut artist Afaf Zurayk into a light and airy 56-page meditation on love and all its complications.

Why Designers Don't Attend GRAPH EXPO

The landscape has changed dramatically over the last few years for sure, but visiting GRAPH EXPO must be every print-service provider’s dream come true: the latest and greatest printing technology as far as the eye can see. Unfortunately, if you were a designer, the chances of being able to have a chinwag with one of your peers were not good. Presents: [my-ness] Chapbook (Video)

This week, calls attention to the [my-ness] chapbook that was published by Missing Links Press. Ingalls Design created this thoughtful and inspiring printed piece. The details serve to complement and enrich Jane Hirshfield’s moving poetry where each selection begins with the word "My." Presents: Wayward Arts Typoccult (Video)

The design team at The Workhouse has revealed its obsession with typography in Wayward Arts Magazine (Issue 18) from Flash Reproductions. Drawing connections between typefaces and tarot characters, the over-sized 12-card deck is nothing short of mythical, magical and magnificent.

If You Spec It...They Will Make It

You can get your desired color of paper (and weight, for that matter) custom made by a paper mill. Just for you. Just the way you (or your client) likes it. In fact, most mills have always offered this as an option, yet not many printers or designers that I’ve met seem to know it.

Why It's Time to Put Your Head in the Sand

Let’s take our collective heads out of the sand and face the fact that our work is never done. There are always print jobs to be saved and awarenesses to be raised. It’s our job to leave those creatives saying one thing, and one thing only: "Wow. And I mean, wow." Presents: Anne Lessmeister Business Card

"All the world’s a stage," wrote Shakespeare. The same can be said for this delightfully different business card that was designed, photographed, printed, and assembled in-house by the creatives at Perezramerstorfer. Their actress client, Anne Lessmeister, literally takes center stage in this mini paper play with four acts.

These Rebels Definitely Make the Paper Cut

While everyone else still zigs, these artists zag. They are renegades who defy the "people-only-buy-based-on-price" theory and produce stunning, handmade wares. And their business cards zag right along with them. Presents: Bridging Business Culture Politics

This week calls attention to the "Bridging Business Culture Politics Brochure." The design team at Zeppelin University created a shining example of how to bring a concept to life. Their theme is a lofty one: Bridging the distance between people through education, bridging the gap between a student’s present and his/her future, and bridging the academic disciplines within the university.

Why Outsourcing is [Not] Way Too Risky

I know that most PSPs are more than reluctant to outsource any value-added production. Yes, it is more of a hassle. Yes, it requires that extra step. But is it not worth it to get a specific project or make a good client really happy? Presents: The Girl And Dragon Label

This week, presents the Girl And Dragon Label. Cult Partners takes us on a Game of Thrones adventure in Gothic-luxe style with this wistful wine label. The stock choice, palette and illustrations, make the tale of this bottle irresistible. Flexo printed in four-color, the first thing that catches my eye is the romantic illustration of the girl—flowing hair, ropes of pearls, garlands of flowers.