Sabine Lenz

Sabine Lenz

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the “paper queen” who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. Presents: Cool Cracker Holiday Promotional Piece (Video)

South African agency Just Design wanted to create a holiday gift "that inspires and delights but also ties back to the company’s core principles of people-centric design, passion and innovative thinking," explains Thelmarie Brink. The result? An inventive holiday cracker that pulls apart to reveal three types of prizes — and one of them is quite delicious. Presents: Charmaine & Patrick Wedding Invitation (Video)

Charmaine Choi wanted to create a keepsake for guests coming to her fall 2015 wedding in New York City. Most of the guests were from out of town, so the couple decided to create a mini-guide to New York through their own eyes. It doubled as an invitation plus a handy resource to help guests plan their trip to the Big Apple. Presents: Tetra Pak Dreamcap Box (Video)

Few companies have as tight a lock on their industry as Tetra Pak. Picture a milk carton. Picture a juice carton. Chances are you’re picturing a Tetra Pak product. Dependable? Yes. Reliable? Absolutely. Unfortunately, neither of these qualities screams exciting, which is unfortunate.