Sabine Lenz

Sabine Lenz

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the “paper queen” who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

PaperSpecsGallery.com Presents: The Krampus Defense Kit

This week PaperSpecsGallery.com presents the Krampus Defense Kit. Little known, but much feared in German-speaking cultures, Krampus is the Yin to Santa’s Yang. While Santa gives gifts during Christmas, Krampus doles out punishment for bad behavior. The design team at Swink used this folklore to inspire a very inventive holiday self-promotion, the Krampus Defense Kit.

The Crucial Shelf Life of a Swatchbook

If your swatchbook is 2+ years old, make sure to check and see if a newer version is available; your clients are relying on you to be the well-prepared professional we both know you are.

PaperSpecsGallery.com Presents: The Lillium Exhibition Catalog

This week PaperSpecsGallery.com presents the Lillium Exhibition Catalog that was designed by the team at Kunnert & Tierney for the Joseph Walsh show - Lilium. Embossed and lasercut organic shapes play against a gold foil-stamped and fold-in front cover. While beautiful in its own right, the design and execution also echo the play of light and shadow central to the artist’s sculptures.

What Printers Can Learn from French Butchers

Designers are always hungry for new ideas. They are eager for you to tell them about unique possibilities—new inks, binding trends, unusual combinations of paper and binding options. Don’t tell them about the latest printing equipment you bought—sorry but quite frankly designers (I am one, I should know) aren’t interested.

PaperSpecsGallery.com Presents: 2014 BAFTA Film Awards Campaign (Video)

This week PaperSpecsGallery.com presents the 2014 BAFTA Film Awards Campaign. Designing for events as large as the British Academy of Film Awards (BAFTA) requires skills and talents so diverse that it’s much like directing a film...or building an entire city from the ground up. Leading the 2014 creative team, Human After All was charged with building awareness and excitement.

Printed Samples Worth More Than 1,000 Words

When you talk to clients, show them real-life samples, even if the samples are not perfect, even if there are difficulties to consider. That, my dear printer friends, is what we as creatives need to see. We can paint the sky blue all we want; if you cannot print said blue, none of us are going to be happy in the end.

The Calitho Flag Promotion (Video)

We have to salute the team at Studio Hinrichs who designed the following Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement.

PaperSpecsGallery.com Presents: Cult Partners' Holiday Promotion (Video)

This week PaperSpecsGallery.com presents Cult Partners’ year-end promotion, which is so appropriate for its client base. But really, who wouldn’t love 90-proof, white rum made by an artisan distillery and presented in this beautifully labeled bottle? You can see their inspirations—snowdrifts, mid-century design, abstract type, and holiday nostalgia—in every design choice Cult Partners made for this label.

The Paper Trifecta: Whiteness, Brightness and Shade

I was stunned. Stunned that someone I would consider an industry expert obviously did not know their stuff. With an easy swagger he interchangeably used the terms "whiteness" and "brightness" and "shade." Well, my mother taught me "If you cannot say something nice..." Anyway, here I am to set the record straight.

Leap for Survival Invitation (Video)

This week PaperSpecsGallery.com presents the Leap for Survival Invitation. The reason for this fundraising dinner? Very special frogs. With fewer than 120 Corroboree frogs left in the wild, Australia’s Taronga Zoo required a stirring concept for their charity event, and Another Color gave them just that with the Leap for Survival Invitation.

NFC Technology Brings Paper 'Alive'

Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.

Fort Worth Zoo Ball Invitation Features Intricate Diecuts (Video)

This week PaperSpecsGallery.com presents the Zoo Ball Invitation that was designed for the 2014 Fort Worth Zoo Ball. The invitation is a glory of intricate, laser diecut shapes on the shimmering surface of Curious Metallics Ice Gold Cover. A stepped, five-panel card unwinds in an illusion of depth and reflection. One side of the shimmering paper is printed in red, which gives an interesting alternating color effect, thanks to the accordion folding style.

Sabine Lenz Highlights Latest dVice4 Issue (Video)

This week, Sabine Lenz of PaperSpecsGallery.com, highlights the latest issue of dVice4, produced by DCC Digital Color Concepts in New York, NY, and designed by OTTO. The fourth edition explores the food culture of New York City, and promises creative inspiration at every turn, flip and unfold!

Subtle Sensation: Digital Gold and Silver Inks

OK, I’m not proud of this: I tried to sneak some Xerox beta samples from GRAPH EXPO last year, but their team watched me like a hawk. So you can imagine my delight when last week, Xerox officially debuted the subject of those samples: their digital metallic inks. And even better, the ink is actually available, as in NOW!

2015 Film Fest Calendar (Video)

Lights! Camera! Design! This holiday calendar gift from Taylor Design sets an identity-packed scene with engaging script, brilliant paper plotting and thrilling illustrations.

The Artifacture Open House Invitation (Includes Video)

This week, PaperSpecsGallery.com calls attention to Artifacture's Open House. Simple can be thrilling. Especially when it’s about to spring a surprise on you. As it does here. With this simple (you were warned) invitation from Artifacture.

Printing Trend of the Year: Laser Diecutting

Designers and printers are pushing the proverbial envelope with laser diecutting, realizing breathtaking results in the process. Is this really a trend? To find out I did what we all do these days—I Googled it.