The North American pulp and paper industry has made great progress in reducing energy use and greenhouse gas emissions over the last decade and at the same time have increased their use of certified fiber and support for sustainable forest management.
Today’s case is ADP, the global provider of payroll and other human resource services with operations in over 10 countries.
In 2017, Two Sides North America is redoubling its commitment to holding companies to accurate and verifiable claims regarding the environmental footprint or “greenness” of paper-based versus electronic communications. As you know, we’ve already had tremendous success by working with leading Fortune 100 corporations to remove or change misleading anti-paper marketing messages, and avoid greenwashing consumers. As part of our renewed commitment we’re going to start highlighting the “Top Five Greenwashers” in this blog space.
Establishing the exact amount of the CO2 produced by sending an email includes many variables: the energy it takes to move the email across the Internet, process it, view it, store it, reread it and, after some time, delete it. One email may indeed produce an insignificant amount of CO2 but when all those tiny footprints are measured at a global scale, the footprint becomes astonishing in size.
If we are to manage our forests wisely for the benefit of current and future generations, we need to understand the situation of the world’s forests and ongoing trends.
A multi-country survey on "The Attractiveness and Sustainability of Print and Paper" was conducted in June 2016 by global polling firm Toluna Inc. and showed some positive results on how people perceive and use print and paper. In general, there was a preference for print on paper across all age groups, likely indicating a more fundamental and more human way that people react to the physicality of print on paper.
Choose collaborative ENGOs (environmental non-governmental organizations) versus getting bullied into difficult situations.
Back in 2014, Microsoft struck a deal to supply the NFL with Surface tablets as a coaching tool. I am sure it has many benefits …
When I walk into a coffee shop, I check the napkins for environmental claims. Today, I saw this claim at an Orlando Starbucks.
In case you are not up to speed on the latest iPhone apps — here is one that really piqued my interest! It’s called "Recently" and it automatically creates a high-quality printed magazine with the most recent photos taken with an iPhone ... and mails it to you! In today's blog, I feature an interview with Scott Valins, young entrepreneur and founder of "Recently."
Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper. Here are my five favorite results from the June 2016 Toluna survey.
A recent Creditcards.com survey revealed that 54% of American adults receive credit card or checking account statements by mail.
Two Sides has been encouraging Verizon to change inaccurate environmental messaging used to promote e-services over print and paper.
Last week, USA Today published a column entitled "Paper may be bad for trees, but it is good for people," by Tal Gross, an assistant professor at Columbia University. Here at Two Sides we could not agree more with the findings and statements related to the benefits of paper for education and learning.
As many of you know, Two Sides has been working with several Fortune 500 companies in North America to encourage best practices for environmental marketing related to paper. Our ongoing campaign has been successful, with 33 companies out of 60 removing their claims—a 60 percent success rate to date. But our target is 80 percent and we continue to add new companies to our list regularly.