While we continue to be bombarded by advertising online, it is clear that print ads are most effective and deliver results. According to the latest Toluna consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” Americans are not very responsive to online advertising.
The recent Toluna consumer survey, “Print and Paper in a Digital World,” commissioned by Two Sides, reveals some interesting consumer trends. The survey showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds).
In recent years, there has been an explosion of data breaches in the financial, business and health care sectors. This has made people everywhere sit up and take notice about where and how their important personal data is stored.
Not only does the story of the Defrees family show how several generations of the Defrees have dedicated their lives to caring for a beautiful piece of land, it also reiterates key facts about the sustainable features of print and paper products.
I purchased my first “Boxed Water” a few years ago at an airport food outlet, mainly out of curiosity…
Each year since 1960, the third week in October has been proclaimed National Forest Products Week in the U.S. One of the great qualities of forest products made in North America, is that they come from a renewable and sustainable resource: trees!
There is a new term out there for those who feel anxious when their cell phone is out of reach. It’s called “nomophobia” - shortened from “no mobile phone.” Are we really so addicted to our phones and their nonstop access to information and friends, that we cannot live without them for a day or two?
Every day we send email, navigate the Web and store our videos, photos or music in the Cloud. We often have the impression that the whole process is trivial and nearly free, but this is not at all the case. A recent Guide, La Face Cachée de Numérique, (The Hidden Face of Digital), reveals the widespread environmental impacts of the growing number of digital devices (increasing energy consumption, use of primary minerals, pollution and waste production) and how to reduce them.
The North American pulp and paper industry has made great progress in reducing energy use and greenhouse gas emissions over the last decade and at the same time have increased their use of certified fiber and support for sustainable forest management.
Today’s case is ADP, the global provider of payroll and other human resource services with operations in over 10 countries.
In 2017, Two Sides North America is redoubling its commitment to holding companies to accurate and verifiable claims regarding the environmental footprint or “greenness” of paper-based versus electronic communications. As you know, we’ve already had tremendous success by working with leading Fortune 100 corporations to remove or change misleading anti-paper marketing messages, and avoid greenwashing consumers. As part of our renewed commitment we’re going to start highlighting the “Top Five Greenwashers” in this blog space.
Establishing the exact amount of the CO2 produced by sending an email includes many variables: the energy it takes to move the email across the Internet, process it, view it, store it, reread it and, after some time, delete it. One email may indeed produce an insignificant amount of CO2 but when all those tiny footprints are measured at a global scale, the footprint becomes astonishing in size.
If we are to manage our forests wisely for the benefit of current and future generations, we need to understand the situation of the world’s forests and ongoing trends.
A multi-country survey on "The Attractiveness and Sustainability of Print and Paper" was conducted in June 2016 by global polling firm Toluna Inc. and showed some positive results on how people perceive and use print and paper. In general, there was a preference for print on paper across all age groups, likely indicating a more fundamental and more human way that people react to the physicality of print on paper.
Choose collaborative ENGOs (environmental non-governmental organizations) versus getting bullied into difficult situations.