Patrick Henry

Patrick Henry

Patrick Henry a Senior Editor at NAPCO Media and writes for In-plant Graphics, Printing Impressions and packagePRINTING.

Data Drives An All-Digital Press Conversion at Jet Mail Services

For a case study into how far embracing digital technology can take a printing company from a conventional beginning to an entirely new way of doing things, consider the story of Jet Mail Services in Hudson, Mass. Originally a lettershop, Jet Mail Services has grown organically and by acquisition into a $20 million company that employs 60 people.

Three Companies on Digital Packaging and Brand Promotion

Most of what commercial and packaging printers produce is intended, in one way or another, to support brands. In an October 24 session held during the Digital Packaging Summit, hosted by Printing Impressions sister publication packagePRINTING at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., production executives of three brand-owning companies explained what that support entails.

Printers Find Success in Omnichannel Marketing Campaigns

If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.

Next-Gen Talent? Look No Further

James Wegner, Jonny Widder, Mariela Faith and Tarang Gosalia: the industry will be hearing from these entrepreneurs again.