Printers talk about their ability to offer quality services. Few take it beyond those words in the marketplace.
To protect your company’s future your sales strategy, leadership and execution needs to be a top management issue.
If you are trying to change the trajectory of your business, understanding where you are will affect how you go about a transition.
The first quarter of 2018 is almost over. As you review what you’ve accomplished, what grade would you give yourself?
For many years, we’ve heard of the need to change the sales approach, as well as the need to broaden the products and services offered to clients. With that cry has come much resistance and frustration in really understanding what to change to, what should the new model look like and how will it be profitable.
If you are the owner, president or CEO, your added role in this changing and dynamic marketplace is to also wear the CSO—Chief Sales Officer—hat. You probably won’t find the CSO position on most printing company organizational charts.