Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

How Research Validates the Benefits Workflow Automation Delivers to Print Providers

Workflow automation is based on the idea that every step in a printing a job can be digitally linked to other steps, creating a chain of programmed events that keep the job moving continuously ahead toward completion. Ideally, this chain of events extends all the way from order intake to delivery of the finished product, generating streams of data that track the job, monitor its costs, and yield insights into making the production of subsequent jobs even more efficient.