Kelly Mallozzi

Kelly Mallozzi

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly’s areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women’s roller derby league.

Print Purchase Price vs. Usage Cost-Short Attention Span Webinar

Every print sales rep focuses on the same thing when it comes to grabbing new business: Price. But what if there was an approach that is 20 times more effective and 20 times more interesting and 20 times more likely to turn into a profitable sale? Well, there is and it’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Best of Series: Why We Lose Customers, Part Two

Customer loyalty is not what it used to be and for a good reason (sometimes). Take a customer or even just one order for granted and you are setting yourself up to lose an account. In this second of two parts, Bill and Kelly talk to you about why your clients are finding new homes. Watch this week’s Short Attention Span Webinar.

The Best of Series: Why We Lose Customers, Part 1 - Short Attention Span Webinar

You think it’s price, don’t you? You think the reason why that client walked out on you was that they went out bidding and you lost after years of patronage to your company. How could they, right? Well, in this week’s Short Attention Span Webinar, Bill and Kelly give you three of the top six reasons why we lose customers (and NONE of them are because of price!!!)

The Best of Series: The Prospecting Voice Mail - Short Attention Span Webinar

Often times, the only contact a prospect has with a print sales rep is through voice mail. As such, it is critical that voice mail is seen as an audition, not an obstacle. So, make the most of this opportunity to dazzle, make an impression, and gain an appointment, starting with this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Thinking on the 'Bright-Side' in Life and in Sales

As many of you know, I moved with my family from the friendly, beloved Midwest to the exciting, beautiful, close-to-the-ocean East. And I’m not gonna lie: it’s been harder than I thought it was going to be. That got me thinking about thinking on the bright side. Because new is exciting. New is shiny, challenging, and can help you see what you’re made of.

The Best of Series: Things to Bring on a Sales Call - Short Attention Span Webinar

Congratulations! You nailed down a coveted appointment. In addition to going back to your research (as outlined in previous SASW’s), you also have to decide what goodies and tools and supplies to bring in order to help with the sales call. What should make the cut? That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

These Boots are Made for Walkin'

As some of you may know, the whole Mallozzi circus (and thusly Success.In.Print as well) is pulling up stakes early next week. We will be relocating the whole shebang to Connecticut. Chicago’s loss is the East Coast’s gain.

Hey Kelly—The 'Back to Basics' Episode

Today’s question is one that almost every company asks themselves at one time or another (or all the time). It seems like such an obvious one, and yet I was compelled to focus on it this week.

Hey Kelly - The Magic Leads Episode

I am sorry to have to be the one to say that there is no magic bottle of leads out there for you, but you CAN get more leads if you put yourself and your whole organization in the mindset of cultivating them.