Content marketing allows you to educate and engage with your audience in a way that builds trust and develops relationships.
John Foley Jr.
Despite what its name suggests, there is actually no loss of control with automated marketing.
The more Twitter followers you have, the louder a voice you have. Here are some tips for creating an appealing Twitter account.
Making content that is appealing and worthy is difficult, especially when creating a visual piece with several parts involved.
We all know (or should know!) by now that spending time and energy on content marketing is a good idea, but, sometimes we lose our way and become less effective. When developing content there are places to avoid and other areas you want to keep in mind. Here are eight basic "dos and don'ts" for content marketing.
The right marketing campaign takes planning; but, what if there was a way to save time developing successful marketing campaigns?
By following these steps, you will be able to prioritize each aspect of your marketing plan and find out what works for your business.
Big data is information that is gathered in large volumes about a business’ sales, products or customers.
By working out what you want to measure, you can make the most of your metrics and treat them as valuable feedback.
Marketing correctly has the opportunity to bring you back some vital information about your customers and their behavior.
You can’t get a customer to buy from you by giving them all the information in one sitting. That’s where marketing automation comes in.
Marketing automation gets everything done quicker, cleaner and with less effort. What’s not to love?
Instead of seeing your marketing and sales departments as separate, it's time to realize that the two can offer each other valuable insight. Your marketing department understands your customers and can craft the content that will invite them to your digital doorstep.
During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.
Your company is good at pleasing its customers and giving them what they want. But, do you ever go out of your way to show a little extra appreciation? Take a moment to reflect on how important your clients are to your business. Now that the holidays are approaching, it’s the perfect time to focus on giving back.