You can’t get a customer to buy from you by giving them all the information in one sitting. That’s where marketing automation comes in.
John Foley Jr.
Marketing automation gets everything done quicker, cleaner and with less effort. What’s not to love?
Instead of seeing your marketing and sales departments as separate, it's time to realize that the two can offer each other valuable insight. Your marketing department understands your customers and can craft the content that will invite them to your digital doorstep.
During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.
Your company is good at pleasing its customers and giving them what they want. But, do you ever go out of your way to show a little extra appreciation? Take a moment to reflect on how important your clients are to your business. Now that the holidays are approaching, it’s the perfect time to focus on giving back.
Here are six areas of marketing your organization should focus on to improve your marketing efforts and stay ahead of the competition.
It’s vital that your marketing is the best it can be. Here are ten marketing traps you need to avoid.
So what makes a strong picture to post on your business’s Twitter or Instagram?
Did you know that creating content can work wonders for lead generation? Your content can help keep your business alive with a steady stream of interested customers. If you're ready to create content that keeps on giving—giving you leads that is—follow these top four tips.
Content curation is the gathering of content from around the Web for display on your own blog or social media profile. You might balk at this—after all, you don't want your business’s website to look like a news aggregator—but in fact, curation can be a valuable part of your content marketing strategy.
If you need help getting your marketing and sales teams on the same page, try these tips
SEO is as important in 2015 as it has ever been and will continue to play a major role in the success of marketing your business.
Over the years, content marketing has continued to evolve and it is now a critical part of the business community. As it continues to grow, it has become one of the most valuable tools for businesses through enhancing customer interaction and helping to build organizational stories.
It’s easy to get stuck in the 'old ways' of doing things—especially when you’ve been doing business with the same kinds of companies for many years. But you may have noticed your traditional sales methods starting to falter in terms of bringing in new customers and income.
As we are now halfway through 2015, it’s a good time to reflect on what marketing techniques have worked this year, and what we can improve on in this next quarter. So, let’s start by taking a look at how we can improve search engine optimization moving forward.