Once you’ve determined that selling line item products is no longer working for your print business, it’s time to shift to selling complete solutions to your customers. But, how do you go about successfully pitching your service offerings?
John Foley Jr.
Welcome back Printing Impressions’ readers! In my last post, I discussed three tips to help you become the best marketing services provider possible. In this post, I will outline my last two tricks to help your business seal the deal.
In my next two posts, I will present several best practices that every marketing services provider can benefit from. Each and every one will spur your business to even greater success.
When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.
Before becoming a fulfillment provider, think about how it will affect your business. As with any business decision, it makes sense to put all parts of the problem to scrutiny before jumping into a new situation. If becoming a fulfillment provider can help your company, then the math will often show the numbers right away.
The easier and more convenient you make it for your customers to communicate with you, the better for your company. That's where NFC (Near Field Communication) technology can help you.
Marketing online is much more than opening a Website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. It takes time to build a presence. Check out the following tips that will help you get the most out of your online marketing efforts.
An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.
Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you'll craft a marketing message that really works, boosting your sales and your reputation.
If you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call "opportunity" between customers and businesses.
Creating content takes time and effort. Think of it as one of your best tools—it will work better with regular maintenance and polishing—so don’t let it rust. Content that’s in good condition will do a better job of connecting you to your audience and growing your business.
Big data means mining valuable information about your customers and prospects and using that information to deliver more of what they want while building the kind of relationships that foster loyalty. So how can your business get started in big data without breaking the bank or giving team members a massive headache?
If you want to grow your customer base and retain current jobs, it’s time to develop a clear understanding and message revolving around what you can do for them.
One of the keys to running a successful business is identifying the needs of your customers and prospects, and proving solutions to those needs. What is it people always say? If you don’t ask, you’ll never know—and there has never been a better time to ask.
Using video for your business doesn't have to be time consuming or expensive. With some basic equipment and time invested in a good script, you can add a new dimension to your marketing and help your business stand out.
Content marketing takes patience, planning, and plenty of ideas. Make it easier on yourself and more successful for your business by avoiding the following five common content marketing mistakes.
Vine videos are short and sweet at only six seconds long. The great thing about this platform is that in order to use it effectively, you don’t have to stage a multi-million dollar campaign, or waste valuable time.
Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.