Over the years, content marketing has continued to evolve and it is now a critical part of the business community. As it continues to grow, it has become one of the most valuable tools for businesses through enhancing customer interaction and helping to build organizational stories.
John Foley Jr.
It’s easy to get stuck in the 'old ways' of doing things—especially when you’ve been doing business with the same kinds of companies for many years. But you may have noticed your traditional sales methods starting to falter in terms of bringing in new customers and income.
As we are now halfway through 2015, it’s a good time to reflect on what marketing techniques have worked this year, and what we can improve on in this next quarter. So, let’s start by taking a look at how we can improve search engine optimization moving forward.
The main goal of your website is to be a piece of online marketing collateral that is also a sales tool reflecting the capabilities and overall image of your organization. Here are five quick tips for creating a dynamite website that is sure to attract your target audience.
Once you’ve determined that selling line item products is no longer working for your print business, it’s time to shift to selling complete solutions to your customers. But, how do you go about successfully pitching your service offerings?
Welcome back Printing Impressions’ readers! In my last post, I discussed three tips to help you become the best marketing services provider possible. In this post, I will outline my last two tricks to help your business seal the deal.
In my next two posts, I will present several best practices that every marketing services provider can benefit from. Each and every one will spur your business to even greater success.
When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.
Before becoming a fulfillment provider, think about how it will affect your business. As with any business decision, it makes sense to put all parts of the problem to scrutiny before jumping into a new situation. If becoming a fulfillment provider can help your company, then the math will often show the numbers right away.
The easier and more convenient you make it for your customers to communicate with you, the better for your company. That's where NFC (Near Field Communication) technology can help you.
Marketing online is much more than opening a Website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. It takes time to build a presence. Check out the following tips that will help you get the most out of your online marketing efforts.
An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.
Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you'll craft a marketing message that really works, boosting your sales and your reputation.
If you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call "opportunity" between customers and businesses.
Creating content takes time and effort. Think of it as one of your best tools—it will work better with regular maintenance and polishing—so don’t let it rust. Content that’s in good condition will do a better job of connecting you to your audience and growing your business.