During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.
John Foley Jr.
Your company is good at pleasing its customers and giving them what they want. But, do you ever go out of your way to show a little extra appreciation? Take a moment to reflect on how important your clients are to your business. Now that the holidays are approaching, it’s the perfect time to focus on giving back.
Having a general understanding of marketing and all of its parts is important, but you also need a starting point. Here are six areas of marketing your organization should focus on to improve your marketing efforts and stay ahead of the competition.
From printed collateral to social media, each of your marketing materials make first impressions on your behalf. It's vital that your marketing is the best it can be. Here are 10 marketing traps you need to avoid.
Using social media to garner interest, increase revenue, and boost your business can be effective. Here are some dos and don’ts when it comes to what to share and what to keep to yourself. For a deeper dive into understanding social media and hands-on training on creating and executing a social media strategy, be sure to attend Grow Socially and Publishing Executive’s upcoming event the Social Media & Inbound Marketing Master Class on October 16th.
Did you know that creating content can work wonders for lead generation? Your content can help keep your business alive with a steady stream of interested customers. If you're ready to create content that keeps on giving—giving you leads that is—follow these top four tips.
Content curation is the gathering of content from around the Web for display on your own blog or social media profile. You might balk at this—after all, you don't want your business’s website to look like a news aggregator—but in fact, curation can be a valuable part of your content marketing strategy.
Marketing and sales departments often work in completely separate silos, despite having similar functions. Do you need help getting your marketing and sales teams on the same page? Try these tips.
SEO is as important in 2015 as it has ever been and will continue to play a major role in the success of marketing your business. Keeping that in mind, make sure you properly prepare for five of the top current SEO trends.
Over the years, content marketing has continued to evolve and it is now a critical part of the business community. As it continues to grow, it has become one of the most valuable tools for businesses through enhancing customer interaction and helping to build organizational stories.
It’s easy to get stuck in the 'old ways' of doing things—especially when you’ve been doing business with the same kinds of companies for many years. But you may have noticed your traditional sales methods starting to falter in terms of bringing in new customers and income.
As we are now halfway through 2015, it’s a good time to reflect on what marketing techniques have worked this year, and what we can improve on in this next quarter. So, let’s start by taking a look at how we can improve search engine optimization moving forward.
The main goal of your website is to be a piece of online marketing collateral that is also a sales tool reflecting the capabilities and overall image of your organization. Here are five quick tips for creating a dynamite website that is sure to attract your target audience.
Once you’ve determined that selling line item products is no longer working for your print business, it’s time to shift to selling complete solutions to your customers. But, how do you go about successfully pitching your service offerings?
Welcome back Printing Impressions’ readers! In my last post, I discussed three tips to help you become the best marketing services provider possible. In this post, I will outline my last two tricks to help your business seal the deal.