If, as the owner of a printing company, you suddenly decided to stop showing up for work, could the business carry on without you? It’s a serious question, and the answer speaks volumes about how well prepared you will be for the decision that every owner eventually has to make.
Probably no subject gets more attention from business writers and management gurus than strategy. That’s not surprising. Without a coherent set of objectives — a precisely defined goal to work towards — everything else is just going through the motions without actually getting anywhere.
For many years, I had the privilege of serving in leadership positions with Printing Industries of New England (PINE), the largest printing trade association in the Northeast. Then as now, I was greatly impressed by the resiliency of our members and their ability to adapt to changing business circumstances.