Frank Romano

Frank Romano

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

The Next Big Thing

No one predicted that wide-format inkjet would open a new market for printers for signage, vehicle wraps, building wraps, back drops, and more. Go back and look. The first wide-format printers were introduced as proofers for color printing. As Benny Landa has said: anything that can go digital will go digital. That is why the growth markets are packaging and new media — and by media I mean new substrates.