Direct mail pieces that are personalized are somewhat rare, but personalized direct mail pieces offer higher response rates.
Print will find a new equilibrium in the magazine industry, however we forecast the decline of magazine printing to continue.
After holding the Xeikon Café in Europe for several years, Xeikon brought the event to North America this week in Chicago. All in all the Xeikon Café was a first class event that created real value for all who attended. While primarily a user conference, Xeikon took the opportunity to add in a press conference and provide new insight on their strategy and positioning.
The next phase for digital color printing will be using inkjet to print offset-quality images on coated stocks.