Clay Forsberg

Clay Forsberg

Clay’s recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

Creating Memories is the Holy Grail of Customer Service

Why is it most companies only concentrate on making sure things run perfectly without event—hoping nothing bad ever happens? That, unfortunately, won’t create any good memories either; just no memories at all. We remember the out-of-the-ordinary experiences—whether good or bad.

Don’t Fool Yourself...Your Customers Don't Care About You!

Your customers—and especially your prospects—don’t care about you. They don’t care about the products you’re selling, and they don’t care about your company. People don't buy features, they don’t really even buy ROI. What they buy is what that ROI will do for them.

What Ever Happened to the Annual Report?

Here’s an idea. Be different by being “old school.” But you have to show clients why they should take a step back rather than two forward. It’s all about the applications and uses for print; uses they forgot about.

2011 Is Looking Like a Good Year...or Is It?

Over the last few weeks, I've read several reports on the state of the printing industry and the outlook for 2011. I’ve been surprised. Most of them project sales, especially in the direct marketing sector, to be up.

Why I Hate Groupon

Groupon is a one night stand for businesses. Now I know I shouldn't feel sorry for the lemmings out there masquerading as business owners—but I kind of do. How can you not be mesmerized by the all attention and media fawning Groupon's been getting.

Will We Ever Stop Dragging Our Knuckles?

Isn’t there a way of presenting our value to the world other than just through the money we make and our consumption habits? In light of the sky-high valuations of Facebook, Groupon and Twitter, this matter seems to be especially relevant.

Maybe They Know More Than You Think

Ego is a double-edged sword. On the positive side, if you don’t have an ego, don’t have faith in yourself, then you’re probably not going to have a lot of success in life. But on the other hand, very often our egos make us feel that we’re infallible...incapable of making anything but the correct decision, regardless of what advice we get.

Print Is a Commodity...but You’re Not

It’s ink on paper—and that’s it. Solutions, consulting, communications...for the most part, it’s just lip service, a 21st century angle. Who are we to stay that we are qualified to be a communications or solutions consultant in any of the diverse industries we try to sell?

Why Should We Keep Print Alive?

I’ve spent the last 20+ years in the printing industry...and I’m as much for keeping the industry viable as the next person, but I’m starting to have second thoughts. In discussions with many people in the industry, I haven’t heard many good reasons why the industry deserves my support.

5 Tips for Finding Top Talent in 2011

Last week, an old friend of mine asked me for some advice on hiring a new employee. I get these requests every so often since I was a head hunter for 15 years, mainly in the printing industry.

Why After Only One Chance...We Quit?

A couple of months ago, I stopped into a printer in Billings, MO, (where I live) to get a letterhead and business card quote. I decided not to pursue the job, but they didn’t know that because I never heard from anyone. No call. No further e-mails. Nothing.

Lessons to Learn About Business from Pink at the AMAs

Sunday night, I watched the American Music Awards on television. I’d been waiting for it for several day, if for no reason other than to see Pink perform my current favorite song. I figured the performance would be good, but it was something that transcended music for me...It clarified how I want to do business.

Lady Gaga and the Greatest Generation: Two Peas in a Pod

What do Lady Gaga and the soldiers who stormed Normandy Beach have in common? It’s something that will change the way you look at your workforce. Twelve years ago, the book “The Fourth Turning” by William Strauss and Neil Howe hit the streets. Written by two generational analysts, the book will change the way you look at the future.

‘The Death of a Salesman’ Circa 2010

The sales landscape of 60 years ago is eerily similar to that of today. America, and the world for that fact, isn’t creating sales jobs like before. Of course you’ll see ads for them in newspapers and on job boards, but the position is not nearly as prevalent as it once was.

Are Your Clients Acting Like Election Candidates?

Yesterday I read an article in Fast Company about the lack of social media use in this year’s election. Even though Facebook boasts more than 130 million active users in the U.S. and Twitter is sitting at about half that, many campaigns are spending less than 5% of their budgets online.

Would You Follow Your Own Firm on Twitter or Facebook?

We’ve all heard a ton of buzz about how the “great thing” now is marketing your printing business on Twitter and Facebook. Being in the direct marketing arena...it’s no different here. But, I really don't see a whole lot of benefit for those companies that have jumped on the bandwagon...at least with how they’re doing it.