Wired magazine released it’s newest addition designed specifically for the iPad. It met my expectation in the sense of how it blended the magazine experience and the abilities of the iPad.
Semper's Quarterly Printing Industry Survey found that the last quarter of 2009 was a bit better than the three previous quarters in a number of ways. However, the number of companies that have closed or merged has become alarming.
The big question still remains, “Will this hurt or help Print Media?” There is a lot of speculation, but it seems clear that with the iPad and Apple's new iBookstore we will see an explosion of book content shared via the Internet and not print.
I have been receiving a mixture of electronic holiday cards and printed cards and it has left me thinking, What factors determine which type of card I receive? Perhaps our industry should create and market the protocol.
There is a lot of talk about Augmented Reality (AR) and the opportunity it can be for printing firms. I happen to agree with it’s potential and feel it is worthwhile to look into. Bringing in the power of the physical world, like the ability to touch and feel, gives print a very powerful place in this emerging market.
When looking at the five human senses, one must respect that the Internet has just two of them covered, sight and sound. Printing, takes the lead with the ability to interact with all five senses. This is a major advantage in a myriad of areas, some of which we will touch upon here, but the majority can be left to our creative resources.