Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

January 31, 2019 BoSacks: Industry Woes Shouldn’t Dictate How You Define Success

All magazines once ran on cookie cutter business plans. Now most publishers create a media model as different as fingerprints.

November 20, 2017 At DigiPub, MPA Offered a New Message & Printers Showcased Innovative Digital Print

Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission…

Comment

August 26, 2013 BoSacks Speaks Out: Defending Print the Right Way

Print will survive because it does things that a Web based product can't do. With a printed magazine you enter the single minded world of non-distraction as the editor intended you to. (Digital editions have a different agenda). It is a relatively inexpensive product and on most occasions contains excellence in editorial quality and beautiful reproduction of art and photos.

Comments

Older »