Ashley Roberts

Ashley Roberts

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

Heidelberg's Packaging Day Highlights 'Game-Changing' Primefire 106

The Heidelberg Primefire 106 hybrid press for the folding carton market was the star of the show during the Packaging Day event held from Nov. 8-9 in Wiesloch-Walldorf, Germany. Customers and journalists learned about the technology from both Heidelberg executives and users of the press.

The Offset Opportunity: A Prevailing Choice for Package Printing

New technology in offset printing offers opportunities to cut costs and makeready times and to increase quality control, ultimately winning over new customers and satisfying existing customers. But first you need to know what options are available.

Harnessing the Brand Message with Packaging

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs.

APPtitude: Fun Folded Piece from BCC Software

In our new series, Apptitude, Ashley Roberts will take time in each episode to highlight some of the unique and innovative printing and finishing techniques being used in the commercial print and visual communications spaces. In this episode, we take a look at a piece of direct mail from Rochester, NY-based BCC Software that was developed and printed in-house by Shawmut Communications.