One of the most important tasks a brand has is to maintain a positive perception among consumers.
Structural Graphics recently produced a unique print advertisement for the 2018 Toyota Camry … a print ad that hits most senses. It features a pop-up design, new car smell, a light-up dashboard and a pulse monitor with sound. Advertising agency Saatchi & Saatchi, whose client is Toyota, worked with Structural Graphics.
At the beginning of February, designers gathered in New York City for the Epson Digital Couture event, which showcased fashion printed using Epson technology. We spoke with Steven Moreno, co-founder of MY Prints LA, who worked with one of the designers to create a beautiful dress made of velvet.
As part of the Paper & Packaging Board's campaign "Paper & Packaging – How Life Unfolds," two new animated characters have been revealed. The characters will be featured in print and television advertisements, as well as digital advertisements on various platforms.
The fashion and printing industries came together for a night of education, innovation and inspiration at the third annual Epson Digital Couture event in NYC on Feb. 6, 2018. Thirteen designer teams from across the Americas came together in New York City to showcase the capabilities of Epson's digital textile printing technology.
Quad/Graphics consumes so much ink annually that U.S. raw materials providers aren't able to provide the type and quantity of pigments needed to meet its needs. To combat the problem, Quad is seeking a Foreign Trade Zone designation.
The 2018 Gold Ink Awards contest is now open. If you are a creator and producer of printed materials, this contest is for you!
This year’s Pro Imaging Expo & Golf Championship, an SGIA co-hosted event, will take place April 22-28, in Tuscon, Ariz.
The Nintendo Switch launched in 2017 as a handheld gaming system, and has been popular ever since.…
There's no denying that production inkjet printing technology has taken the industry by storm, with events dedicated to the technology, such as the annual Inkjet Summit, as well as educational sessions and webinars. On Jan. 16, Printing Impressions, along with its sister publication In-plant Graphics, hosted a webinar focused on production inkjet adoption.
To help reduce excess packaging, Valencia, Spain-based Laserfood has developed a food identification…
For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic.
Earlier this year, 19 Crimes wine launched an augmented reality app that brought its labels to life…
In an effort to woo Amazon for its second headquarters, Visit Philadelphia joined a group of local organizations to develop a campaign.
Heret Packaging developed a unique approach to a traditional 12-month calendar. The Junglendar is a month-by-month freestanding calendar and was developed to showcase Heret's in-house production capabilities.