Ashley Roberts

Ashley Roberts

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

Check Your Pulse and Take a Whiff of Toyota's Interactive Print Ad

Structural Graphics recently produced a unique print advertisement for the 2018 Toyota Camry … a print ad that hits most senses. It features a pop-up design, new car smell, a light-up dashboard and a pulse monitor with sound. Advertising agency Saatchi & Saatchi, whose client is Toyota, worked with Structural Graphics.

What Did It Take to Print on Velvet Garments for Epson Digital Couture?

At the beginning of February, designers gathered in New York City for the Epson Digital Couture event, which showcased fashion printed using Epson technology. We spoke with Steven Moreno, co-founder of MY Prints LA, who worked with one of the designers to create a beautiful dress made of velvet.

Animated Characters Aim to Connect Consumers with Paper & Packaging

As part of the Paper & Packaging Board's campaign "Paper & Packaging – How Life Unfolds," two new animated characters have been revealed. The characters will be featured in print and television advertisements, as well as digital advertisements on various platforms.

'Cosmopolitan Couture' Showcased at Epson Digital Couture Event

The fashion and printing industries came together for a night of education, innovation and inspiration at the third annual Epson Digital Couture event in NYC on Feb. 6, 2018. Thirteen designer teams from across the Americas came together in New York City to showcase the capabilities of Epson's digital textile printing technology.

To Preserve Ink Manufacturing Jobs, Quad Seeks FTZ Designation

Quad/Graphics consumes so much ink annually that U.S. raw materials providers aren't able to provide the type and quantity of pigments needed to meet its needs. To combat the problem, Quad is seeking a Foreign Trade Zone designation.

Research Study Reveals New Findings About Production Inkjet Printing Adoption

There's no denying that production inkjet printing technology has taken the industry by storm, with events dedicated to the technology, such as the annual Inkjet Summit, as well as educational sessions and webinars. On Jan. 16, Printing Impressions, along with its sister publication In-plant Graphics, hosted a webinar focused on production inkjet adoption.