Ashley Roberts

Ashley Roberts

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

The Paper Coupon Makes a Comeback

Marketers spent $44.9 billion on direct mail last year and nearly 90% of millennials use the paper coupons that they get in the mail.

Gold Ink Entry: SPC's American Airlines Direct Mail

This 2017 Gold Ink Awards entry was submitted into the Direct Mail category by Specialty Print Communications based in Niles, Ill. Designed for the American Airlines Executive World Elite MasterCard, 4.4 million pieces will have been mailed over the course of a little more than two years.

Lands End Aligns with Brand Using Paper and Stylized Imagery

In this episode of Who's Mailing What! Confidential, we take a look at a catalog for Workwear Outfitters by Lands End. It was printed on a sturdy, matte substrate, which complements the brand's aesthetic attributes. Stylized imagery was chosen to help consumers relate to the people in the images, who happen to be real-life workers.